Illuminating Opportunity Through Deeper Insight
ThinkGen is a global marketing research and brand strategy consultancy dedicated to helping life science companies develop and commercialize life improving treatments and technologies by providing superior customer understanding.
Get to Know Us
We are a world-class team of experienced market research consultants who collaborate and innovate to deliver superior insights to our clients. We work across dozens of therapeutic categories and at every stage of the lifecycle. Our clients include early stage, venture-funded start-ups to the largest health science companies. We are not tied to any one single methodology and bring to bear tried and true as well as customized, innovative approaches to meet the specific needs of each engagement. We pride ourselves on digging deeper to understand how things really work.
Why ThinkGen?
A True All-Star Team
Tenured. Empathetic.
Innovative.
Innovative.
Complex Disease Expertise
Including rare diseases & emerging technologies.
Focused on Habit Formation
Research that bridges clinical and behavioral sciences.
ThinkGen builds thought partnerships with our clients to ensure the research surfaces the insights and provides the direction to help them make strategic decisions confidently.
Our Insight
September 2023
Help Physicians Crack the Correct Case: ThinkGen's...
By Noah M. Pines and Audrey Wu, ThinkGen Introduction: Getting HCPs to See YOUR Patient Is Increasingly...
August 2023
When AI Overrules the Nurses Caring for You
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. The Wall Street Journal reports on cases where AI is intended to support nurses in their...
August 2023
ThinkGen’s Habit Lens℠: The Missing Element of...
The Case for Evaluating Customer Habits as Part of a Successful Commercial Model By Noah M. Pines and Audrey...
Hear what we have to say:
Your Brand Plan is Missing a Behavioral Pillar: Habit Lens Insights℠ with special guest Jamie Hadac, Ph.D. – Part 2
Your Brand Plan is Missing a Behavioral Pillar: Habit Lens Insights℠ with special guest Jamie Hadac, Ph.D. – Part 1
What is the Habit Lens℠ – Part 3?
