Our focus blends scientific expertise with the academic principles of psychology to gain a deeper understanding of the whole customer. We recognize that today’s health care customer is shaped by a wide array of influences, and makes decisions based upon both rational and emotional factors. We therefore look at health care customers not just in terms of their knowledge and attitudes, but in terms of their mindset (thinking & being). We are leveraging new methods of data collection to more effectively understand and ultimately shape decision-making.

We understand doing the fundamental things better is important and therefore ThinkGen is relentless in our research prowess by continually connecting the research to the business challenge, exploring the data for the subtle nuances, and looking for the unexpected learnings to move your brand forward.

We understand that it starts with a deep understanding of the science and business situation. By knowing the science, shaping the right questions, and applying the right methods ThinkGen can help you to identify and report actionable and relevant insights.