Our Story

ThinkGen is a healthcare marketing research agency that bridges clinical and behaviorial sciences to develop advances that result in distinct, actionable insights to our clients.
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Founder Noah Pines envisioned ThinkGen as a virtual marketing research agency staffed by highly creative, experienced, and innovative researchers who share a commitment to supporting the vital evolutions of the health care industry.

To make this vision a reality, Noah assembled a management team of industry-proven marketing research leaders. With decades of individual and collective experience, the team shares a common past as leaders of one the largest pharmaceutical marketing research agencies in the U.S.

In turn, the management team curated a best-in-class staff of “ThinkGen Thinkers,” breeding a culture in which team members challenge one another to rethink, reimagine, and innovate solutions for the daily obstacles faced by our clients. Leaders encourage cross-team collaboration that stimulates ideas, shares experiences, and generates thoughtful approaches that best serve and support our clientsʼ needs.

Today, ThinkGen is a vibrant virtual workplace that is respectful, fun, engaging, and highly successful in advancing the life-changing medicines and technologies that our clients bring to market.

Our research approach focuses on innovation in the areas of customer habit and behavior, network connections, and health psychology, giving clients clarity and deeper understanding of the clinicians, patients, and caregivers who comprise their markets.

ThinkGen Values & Culture

Common core values of mutual respect, integrity, and commitment to excellence are intrinsic to ThinkGen.

THINKGEN ENCOURAGES AN OPEN, HONEST WORKPLACE THAT OFFERS GROWTH AND ONGOING LEARNING OPPORTUNITIES.

Staff members take responsibility for their work, and are given the independence and authority they need to manage projects and nurture strong client relationships. They are rewarded by a unique and generous compensation system that allows employees at all levels to share in our growth.

WE VALUE INNOVATION AND INTELLECTUAL CURIOSITY.

We seek to forge new paths in understanding behavior and apply the learnings to an industry that significantly impacts health and wellness worldwide.

A VIRTUAL COMPANY LONG BEFORE BUSINESSES WERE REQUIRED TO INSTITUTE BROAD WORK-FROM-HOME POLICIES, THINKGENʼS STAFF IS FULLY FIELD-BASED IN HOME OFFICES OR AT CLIENTSʼ WORK SITES.

As a result, staff members enjoy greater flexibility in managing their work and personal commitments, and the yield is consistently top quality research.

AT THINKGEN, DIVERSITY AND INCLUSION ARE EMBEDDED IN OUR VALUES AND CULTURE.

We foster an environment that welcomes, supports, and celebrates the diverse voices of our employees. Valuing each otherʼs perspectives drives true innovation and helps us connect to our clients and those they serve in a meaningful way.

Best market research report I have seen in 30+ years in the business… Direct and to the point, with relevant details clearly captured/organized, and concept scoring presented in a way that make sense to help drive decisions.
— HEAD OF STRATEGY, Healthcare Digital Marketing Agency
We are so happy we decided to work with you.  It’s rare people really deliver on what they say they can deliver.
— DIRECTOR, Clinical Stage Biopharma Co.

One of the best readouts of research I’ve been a part of.  Results were based on solid data, had confidence in everything presented and answers to all questions. Great job.

— MANAGER, Market Research and Decision Analytics, Pharma Co.
I wanted to thank the ThinkGen team for the valuable work you did to date and for this workshop specifically!  As you saw from the feedback today, this was great and very impactful work!
— ASSOCIATE DIRECTOR, Global Market Research, Pharma Co.
I just wanted to send a quick note thanking you for the fantastic job on the message and concept testing.  I know we had a tight time crunch and difficult circumstances on this, so thank you for all your flexibility and partnership.
— SENIOR MANAGER, Market Research, Pharma Co.
You continue to go above and beyond expectations.
— DIRECTOR, Forecasting and Market Research, Pharma Co.

Contact us to learn how we can help your team to make better marketing decisions based on better market research.