What’s Going On
News/PR
November 2023
Elevating Creative Campaign Performance
Pharmaceutical marketing is undergoing a transformation to adapt to the evolving information needs and media habits of health...
September 2023
Help Physicians Crack the Correct Case: ThinkGen's Best Practices for Patient Profiles Testing
Helping healthcare providers (HCPs) match the right patient to a specific product is an increasingly challenging task for the...
August 2023
ThinkGen’s Habit Lens℠: The Missing Element of Pharmaceutical Brand Strategy
Most pharma marketing teams have a blind spot. They significantly overestimate customers’ demand for new...