What’s Going On
News/PR
Elevating Creative Campaign Performance
Help Physicians Crack the Correct Case: ThinkGen's Best Practices for Patient Profiles Testing
ThinkGen’s Habit Lens℠: The Missing Element of Pharmaceutical Brand Strategy
Upcoming Events
-3.png)
Pharma Market Research Conference
Join us 1:55PM - 2:25 PM on Wednesday, February 7th for our presentation:
From MaxDiff to Max Impact: Keyways to Maximize Your Brand Messaging Strategy
In this workshop Nipa Clayton, Senior Vice President, ThinkGen, we will introduce the ThinkSmart message optimization approach that includes platform trade-off analysis, allowing for discovery of the optimal platform on key metrics taking into consideration synergies among messages, assessing stakeholder stated preference for a message platform, individual message level understanding, and the optimal platform for various needs (number and reach), to provide a brand team all the key inputs to inform communication strategy decisions.
We hope to see you in February!

Intellus Worldwide Summit
Succeeding Through Transformation
We are honored to work together with hundreds of members of our community to discuss our common challenges, share knowledge, strengthen professional networks and curate solutions that advance health insights and analytics.
We look forward to connecting with you in April!