Upcoming Events
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Pharma Market Research Conference West Coast
Join us 1:15-1:45 pm, Wed., June 12
Presentation Details:
How to Get Customers Involved to Develop Better Clinical Trials
Given the spiraling investment of running Phase II and Phase III clinical trials, selecting the right endpoints, patient inclusion criteria and other evidence generation details are crucial. ThinkGen has developed primary marketing research framework to provide clinical development and new products teams with vital insights into the design of trials that support viable commercial candidates. This approach also helps teams avoid the challenges and pitfalls involved eliciting customer input into clinical trial development.
In this session we will detail our multi-phase approach to inform clinical trial design and optimization and where within the development process you should be making these considerations.
Speakers:
- Will Leopold, Senior Vice President, ThinkGen
- Tim Brewer, Senior Vice President, ThinkGen
We hope to see you in June!