What’s Going On


November 2023

Elevating Creative Campaign Performance

Pharmaceutical marketing is undergoing a transformation to adapt to the evolving information needs and media habits of health...
September 2023

Help Physicians Crack the Correct Case: ThinkGen's Best Practices for Patient Profiles Testing

Helping healthcare providers (HCPs) match the right patient to a specific product is an increasingly challenging task for the...
August 2023

ThinkGen’s Habit Lens℠: The Missing Element of Pharmaceutical Brand Strategy

Most pharma marketing teams have a blind spot. They significantly overestimate customers’ demand for new...

Upcoming Events


Pharma Market Research Conference West Coast

Join us 1:15-1:45 pm, Wed., June 12
Presentation Details:

How to Get Customers Involved to Develop Better Clinical Trials

Given the spiraling investment of running Phase II and Phase III clinical trials, selecting the right endpoints, patient inclusion criteria and other evidence generation details are crucial. ThinkGen has developed primary marketing research framework to provide clinical development and new products teams with vital insights into the design of trials that support viable commercial candidates. This approach also helps teams avoid the challenges and pitfalls involved eliciting customer input into clinical trial development.

In this session we will detail our multi-phase approach to inform clinical trial design and optimization and where within the development process you should be making these considerations.


  • Will Leopold, Senior Vice President, ThinkGen
  • Tim Brewer, Senior Vice President, ThinkGen

We hope to see you in June!

Contact us to learn how we can help your team to make better marketing decisions based on better market research.