What’s Going On

    News/PR

    April 2023

    ThinkGen Promotes Brian Hull to President and Chief Operating Officer

    As COO, Brian has been instrumental in driving ThinkGen’s growth and success.  He has played a pivotal role in shaping the...  
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    January 2023

    Customer-Driven Positioning: A Marketing Research Platform to Inform Better Brand Strategy

    How should pharmaceutical marketers approach the task of...
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    JUNE 2022

    Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?

    New marketing challenges often require the use of new approaches...
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    Upcoming Events

    JUNE 13-14, 2023, SAN FRANCISCO, CA

    Pharma Market Research Conference:

    Join us 1:30pm - 1:55pm on Tuesday, June 13th for our presentation: Your Brand Plan is Missing a Behavioral Pillar: Habit LensSM Insights

    In this presentation, Audrey Wu (Vice President, ThinkGen)  and Jamie Hadac (Associate Director, Myovant) will present the drivers of habitual behavior that prevent new therapeutic options from reaching patients – and what marketing insights professionals can do to activate change.

    More details coming soon! Hope to see you there!

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    SEPTEMBER 27-29, 2023 BOSTON, MA

    Intellus Worldwide Institute

    More details coming soon! Hope to see you there!
    Learn More

    Contact us to learn how we can help your team to make better marketing decisions based on better market research.