News and Events | ThinkGen

News/PR

January 2023

Customer-Driven Positioning: A Marketing Research Platform to Inform Better Brand Strategy

How should pharmaceutical marketers approach the task of...

JUNE 2022

Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?

New marketing challenges often require the use of new approaches...

MAY 2022

How Can Pharmaceutical Companies Best Serve “Burned Out” Physicians?

Physician “burnout” is not a new concern, but it is a growing one. And if...

FEBRUARY 8-9, 2023, NEWARK, NJ

Pharma Market Research Conference:

Join us 1:35PM - 2:05 PM on Wednesday, February 8th for our presentation: Positioning Scientifically Advanced Treatments.

In this workshop Noah Pines, CEO, ThinkGen, and Jit Mitra, Associate Director, Merck will discuss a novel technique to help brand teams do a better job of identifying and informing the unique customer mindspace territory for their brand – the all-important positioning.

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MARCH 1-3, 2023, PHILADELPHIA PA

Intellus Worldwide Conference:

Join us 2:05 PM - 2:55 PM on Thursday, March 2nd for our presentation: Positioning Scientifically Advanced Treatments.

In this workshop Noah Pines, CEO, ThinkGen, and Jit Mitra, Associate Director, Merck will discuss a novel technique to help brand teams do a better job of identifying and informing the unique customer mindspace territory for their brand – the all-important positioning.