Our Success is Measured by Yours
Let us partner with you and support your marketing research needs with the right methodology, the right strategy, and the right team members. We offer you a full-service, highly-collaborative, customized approach because your success matters to us.
Masterfully moderated, well-planned qualitative research strategies uncover insights and beliefs of your target audience.
- Brand Narrative
- Concept/Campaign Testing
- Digital Ethnography
- Focus Groups – in-person or virtual
- KOL Discussions
- Market Awareness/Perceptions
- Message Development and Testing
- One-On-One Tele-Depth Interviews (TDIs)
- One-On-One In-Person Interviews (IDIs)
- Patient and Clinician Journey
- Personas/Customer Segmentation
- Sentiment and Emotional Analysis
- Web-Assisted Telephone Interviews (WATIs)
Artfully designed and customized quantitative research solutions optimize brand strategies and performance.
- Advertising/Marketing Materials Testing
- ATU/AAU Tracking
- Brand Equity
- Concept Testing
- Customer Experience Assessment
- Demand Research
- Market Landscape
- Message Optimization
- Positioning Assessment
- Sales Force Effectiveness
Some of our clients’ unique needs require projects outside the scope of data collection, and we’re happy to share our expertise.
- Advisory Board Moderation
- Internal Workshop Facilitation
- Secondary Research
- Advanced Analytics
- Marketing Strategy
- Patient Engagement Strategy
- Agency of Record (AOR)
We provide state-of-the-science marketing research across a wide range of global stakeholder groups and therapeutic areas.
KEY HEALTHCARE STAKEHOLDERS:
- Thought leaders / KOLs
- Nurses, NPs, PAs
- Specialty Pharmacies
- Health systems
- Advocacy leaders
CARDIOLOGY & METABOLIC DISEASE
A-Fib | Angina | Congestive Heart Failure | Diabetic Retinopathy| Emergency Cardiovascular Care |Hypertension/Pulmonary Arterial Hypertension | Hypothyroidism | Lipid Disorders/Hyperlipidemia | MI | Paroxysmal Nocturnal Hemoglobinuria | Type 1 Diabetes (Adult, Pediatric) | Type 2 Diabetes (Adult, Pediatric)
Alzheimer’s Disease | Amyotrophic Lateral Sclerosis | Addictive/Compulsive Disorders | Bi-Polar Disorder |Cluster Headaches | Epilepsy and other Seizures | Huntington’s Disease | Major Depressive Disorder | Myasthenia Gravis |Migraine | Movement Disorders | Narcolepsy | Parkinson’s Disease | Postpartum Depression |Restless Leg | Sleep Disorders | SCA | Schizophrenia | Spinal Muscular Atrophy
Ankylosing Spondylitis | Atopic Dermatitis | Axial Spondylarthritis | Chronic Inflammatory Demyelinating Polyneuropathy | Crohn’s Disease | Fibromyalgia | Gout | Hemophilia | Hidradenitis suppurativa (HS) | IgG4-Related Disease |Juvenile idiopathic arthritis (JIA) | Myasthenia Gravis |Multiple Sclerosis | Neuromyelitis Optica Spectrum Disorders | Rheumatoid Arthritis | Primary Immunodeficiency Diseases | Psoriasis | Psoriatic Arthritis |Ulcerative Colitis | Uveitis
Antifungals | Anti-infectives/antibiotics for community and hospital infections | Anti-parasitics | Antivirals used in HIV/AIDS, HCV, HBV, Covid-19 | Rare infections and infections occurring in patients with rare diseases
Acute Myeloid Leukemia (pediatric and adult) | Breast Cancer (Metastatic) | Bladder Cancer | Biomarkers | Cervical Cancer | CML/CLL/ALL (pediatric and adult)| Colorectal Cancer | Cutaneous Squamous Cell Cancer | Endometrial Cancer | Ewing Sarcoma | Gastric Cancer | Head & Neck Cancer | Hormonal Therapies | Melanoma | Myelodysplastic Syndromes | Neuroendocrine Tumors/Carcinoid Syndrome| Non-Hodgkin Lymphoma (including CTCL)/Hodgkin Lymphoma | Non-Small Cell Lung Cancer | Ovarian Cancer | Pancreatic Cancer | Prostate Cancer | Renal Cancer
Acromegaly | Amyotrophic Lateral Sclerosis | Chronic Inflammatory Demyelinating Polyneuropathy | Chronic Immune Thrombocytopenic Purpura | Cluster Headache | Cystic Fibrosis | Duchenne Muscular Dystrophy | Hemophilia A and B | Hereditary Angioedema | Dravet Syndrome | Leber Congenital Amaurosis | Lennox-Gastaut Syndrome | Limb-Girdle Muscular Dystrophy | Multiple Sclerosis | Paraganglioma | Paroxysmal Nocturnal Hemoglobinuria | Pheochromocytoma | Plantar Fibromatosis | Primary Immunodeficiency | Pulmonary Arterial Hypertension | Retinitis Pigmentosa | Spinal Muscular Atrophy| Von Willebrand Disease
Asthma | Allergy | Nasal Polyps | Chronic Cough | COPD | Cystic Fibrosis | Pulmonary Arterial Hypertension | Pulmonary Fibrosis | Smoking Cessation | Alpha-1 Antitrypsin Deficiency
CMV | Hepatitis A | Hepatitis B | Hepatitis C | HIV | HPV | MMR | Pediatric Series | Pneumococcal | Rotavirus | Shingles
ThinkGen is your proven partner for global market studies. We’ll bring the world in view to you with effective management of logistics and cultural nuances.EXPERIENCE
Our Innovation Makes Us Unique
ThinkGen is focused on developing new marketing research methodologies that evolve with science and the way the world works today.
Habit EngineeringSM is an evidence-based approach to identify & create consistent habits. This unique methodology identifies ways to thoughtfully influence customers to initiate, maintain, or disrupt deeply ingrained behaviors.
Dynamic MessagingSM research develops compelling messages for each phase of the adoption cycle and is intended to be more individualized to the “stage gate” of the HCP. It reflects a new mindset of developing a narrative that is intended to evolve in order to drive the HCP across the AITU journey.
Pulse TrackerSM is a unique and agile qualitative tracking approach that enables clients to keep a close eye on events in a dynamic marketplace, through qualitative research with relatively small respondent sample sizes. Pulse Trackers provide quick and actionable marketplace “news” in an easily digested snapshot report showing how and why awareness, beliefs, and actions change over time.
On Doctors’ MindsSM is a research methodology that uses open-ended, in-depth “conversations” with physicians to reveal the impact of environmental factors (pandemic, new legislation, etc.) on prescribing habits, interactions with pharmaceutical sales representatives (in-person and virtual), and other topics that are on their minds. This research unearths the doctors’ psychological backstories, enabling clients to be more customer centric.
EpiphanESM is a new way to gain deeper and more authentic insights into the experiences, behavior and emotions of patients and HCPs. Implemented primarily by utilizing interactive, online activities/tasks/exercises designed for handheld devices. It provides teams with a new “in the moment” perspective since respondents are completing activities and tasks in their everyday life context.