Illuminating Opportunity Through Deeper Insight
ThinkGen is a global marketing research and brand strategy consultancy dedicated to helping life science companies develop and commercialize life improving treatments and technologies by providing superior customer understanding.
Get to Know Us
We are a world-class team of experienced market research consultants who collaborate and innovate to deliver superior insights to our clients. We work across dozens of therapeutic categories and at every stage of the lifecycle. Our clients include early stage, venture-funded start-ups to the largest health science companies. We are not tied to any one single methodology and bring to bear tried and true as well as customized, innovative approaches to meet the specific needs of each engagement. We pride ourselves on digging deeper to understand how things really work.
Why ThinkGen?
A True All-Star Team
Tenured. Empathetic.
Innovative.
Innovative.
Complex Disease Expertise
Including rare diseases & emerging technologies.
Focused on Habit Formation
Research that bridges clinical and behavioral sciences.
ThinkGen builds thought partnerships with our clients to ensure the research surfaces the insights and provides the direction to help them make strategic decisions confidently.
Our Insight
November 2024
Obesity Demand Assessment
ThinkGen’s client sought to assess the demand for a new product and identify emerging competitors in the...
November 2024
Cardiovascular HCP Segmentation
ThinkGen’s client sought to shape and refine their brand strategy and tactics with the goal of effectively...
October 2024
Mind the Gap - Three Assumptions to Double Check in...
By Audrey Wu and Michael Galvin, PhD The Gap Between Potential and Reality is Widening in Oncology Oncology...
Hear what we have to say:
Your Brand Plan is Missing a Behavioral Pillar: Habit Lens Insights℠ with special guest Jamie Hadac, Ph.D. – Part 2
Your Brand Plan is Missing a Behavioral Pillar: Habit Lens Insights℠ with special guest Jamie Hadac, Ph.D. – Part 1
What is the Habit Lens℠ – Part 3?
