Our Innovation Makes Us Unique
ThinkGen is focused on developing new marketing research methodologies that evolve with science and the way the world works today.
Habit LensSM solves for a critical, yet often overlooked component of brand planning: establishing a fundamental understanding of the drivers and barriers to customersʼ habits. This behavioral science paradigm identifies ways to create, maintain, build upon, or disrupt ingrained, automatic behaviors.
ThinkSmart Message Optimization combines both modeled assessments, to determine the right combination of messages that work together to drive motivation, with self-explicated preferences to ensure your team can develop an on-target communication strategy.
Customer-Driven positioning is a bottom-up qualitative methodology which allows the customer to be an integral participant in the brand-positioning process. The team develops sets of positioning building blocks and customers co-create a positioning that will trigger a “re-think” of their behavior. Analysis of reactions to the premise-promise-proof positioning elements, and the co-created positioning statements yield recommendations for positioning and brand strategy.
Customer-Driven Messaging determines how information elements “hang together” not only to create a logical compelling narrative, but also to move the customer across the stages from awareness and interest, to trial and regular routine usage. It helps teams develop a compelling brand story in preparation for launch and provides a plan to communicate that narrative to optimize consistent, routine usage.
Pulse TrackerSM is a unique and agile qualitative tracking approach that enables clients to keep a close eye on events in a dynamic marketplace, through qualitative research with relatively small respondent sample sizes. Pulse Trackers provide quick and actionable marketplace “news” in an easily digested snapshot report showing how and why awareness, beliefs, and actions change over time.
EpiphanESM is a new way to gain deeper and more authentic insights into the experiences, behavior and emotions of patients and HCPs. Implemented primarily by utilizing interactive, online activities/tasks/exercises designed for handheld devices. It provides teams with a new “in the moment” perspective since respondents are completing activities and tasks in their everyday life context.
Qualitative Research
Masterfully moderated, well-planned qualitative research strategies uncover insights and beliefs of your target audience.
- Brand Narrative
- Concept/Campaign Testing
- Diary/Journaling
- Digital Ethnography
- Focus Groups – in-person or virtual
- KOL Discussions
- Market Awareness/Perceptions
- Message Development and Testing
- One-On-One Tele-Depth Interviews (TDIs)
- One-On-One In-Person Interviews (IDIs)
- Patient and Clinician Journey
- Personas/Customer Segmentation
- Sentiment and Emotional Analysis
- Web-Assisted Telephone Interviews (WATIs)
Quantitative Research
Artfully designed and customized quantitative research solutions optimize brand strategies and performance.
- Advertising/Marketing Materials Testing
- ATU/AAU Tracking
- Brand Equity
- Concept Testing
- Customer Experience Assessment
- Demand Research
- Market Landscape
- Message Optimization
- Positioning Assessment
- Sales Force Effectiveness
- Segmentation
Special Projects
Some of our clients’ unique needs require projects outside the scope of data collection, and we’re happy to share our expertise.
- Consulting
- Advisory Board Moderation
- Internal Workshop Facilitation
- Secondary Research
- Advanced Analytics
- Marketing Strategy
- Patient Engagement Strategy
- Agency of Record (AOR)
Stakeholder Expertise
We provide state-of-the-science marketing research across a wide range of global stakeholder groups and therapeutic areas.
KEY HEALTHCARE STAKEHOLDERS:
- Physicians
- Patients
- Caregivers
- Thought leaders / KOLs
- Nurses, NPs, PAs
- Pharmacists
- Specialty Pharmacies
- Administrators
- Health systems
- Payers
- Advocacy leaders
Global Studies
ThinkGen is your proven partner for global market studies. We’ll bring the world in view to you with effective management of logistics and cultural nuances.
EXPERIENCE