Sarah Hollaender

SENIOR RESEARCH DIRECTOR

Sarah is an inquisitive researcher who has spent the entirety of her career in Life Sciences Market Research. Driven to develop actionable strategic insights for brand teams and relevant stakeholders, she has a passion for qualitative research methodologies. Sarah brings to the table a depth of moderating experience ranging from traditional TDIs and focus groups to situationally specific digital community engagement and ethnographic in-situ research amongst patients and physicians.

With broad therapeutic experience in the pharmaceutical industry, her work spans adult- (antibiotics, autoimmune disorders, diabetes, oncology, and viral infections) and pediatric-specific expertise (vaccination, nutrition, rare disease, oncology and T1D.)

Sarah holds a Master’s degree in Sociology from the University of Virginia and dual Bachelor degrees in English and Social Relations & Policy from Michigan State University.