Meet Our Team


Rachel Underhill


Rachel brings to ThinkGen more than 13 years of marketing research experience, including over five years partnering with clients in the pharmaceutical and biotech industry. She has an extensive background in qualitative and quantitative research design, execution, and advisement.

Most recently, Rachel was at a large global marketing research company where she led quantitative research across a broad range of methodologies and healthcare audiences, including patients, caregivers, physicians and other healthcare professionals. She has guided strategy for both pre-launch products and in-line brands.

Rachel’s therapeutic knowledge spans oncology, cardiovascular disease, pulmonology, neurology, autoimmune disorders, dermatology and diabetes.

Prior to her work in healthcare, she managed syndicated and proprietary research at a boutique market research firm serving the nonprofit sector.

Rachel holds an MBA from California Lutheran University.

Contact us to learn how we can help your team to make better marketing decisions based on better market research.