Meet Our Team

Rachel Booth Headshot-1

Rachel Booth


Prior to joining full-time, Rachel had interned with Think Gen during her graduate studies. Rachel’s studies specialized in researching higher order human cognition, which involved both an understanding of human thought and behavior, and the gap between people’s beliefs and their actions. Furthermore, her experimental degree gave Rachel a breadth of knowledge on experimental design and statistical methodology. This background enables Rachel to deeply pursue the “why” of a market landscape, giving clients deep insights into their target audience. 

Rachel has applied this work to explore human behavior and performance, specifically with expertise in segmentation analysis for both qualitative and quantitative data sets. Rachel’s education has also concentrated on survey design and analytics, with prolific experience in communicating those scientific findings into actionable business items. 

Rachel holds a M.A. from the University of North Carolina at Greensboro in Experimental Cognitive Psychology, she has studied at Universität Ulm in Germany for her Fulbright Research Fellowship, and holds a B.S. in Psychology from Mississippi State University. 

Contact us to learn how we can help your team to make better marketing decisions based on better market research.