Meet Our Team

    Our best-in-class research team offers broad and deep experience that spans a range of methodologies and dozens of therapeutic specialties and sub-specialties. Our “ThinkGen Thinkers” bring an average of 20 years’ experience and advanced social science and business training to your project. Two-thirds of our consultants posses advance degrees.; one third earned Ph.D.s.
    Joe Heins

    Joe Heins

    VICE PRESIDENT

    Joe is based in Chicago, Illinois and brings 15 years of experience in primary market research and insights-based consulting to the ThinkGen team. Throughout his career, Joe has excelled in delivering transformational insights to his clients, consulting directly with critical stakeholders to answer their most pressing business questions.

    Though his work has covered many different consumer types and therapeutic categories, he has specific expertise in medical devices, imaging, cardiology, surgery, dermatology, and women’s health. He is also an expert at designing and executing complex quantitative methodologies including choice modeling, demand forecasting, brand performance tracking, product optimization, and concept / message testing. His passion for survey optimization and data visualization, along with his knack for developing creative quantitative approaches, ensures even the most complex questions are met with clear, actionable insights.

    Prior to joining ThinkGen, Joe held a senior leadership position within Ipsos Healthcare’s Medical Devices & Diagnostics business and was instrumental to its growth and reputation. He has also worked for Synovate and Instar Research.

    Joe received both his B.A. in Finance and his M.B.A. from Western Washington University in Bellingham, Washington – go Vikings!

    Illuminating Opportunity Through Deeper Insight