Meet Our Team
Eric Meczkowski
RESEARCH DIRECTORWith eight years of experience designing and executing custom quantitative market research studies, Eric is passionate about using data to tell consumer-centered stories and inform strategic business decisions for his clients.
Although he has conducted research for a wide variety of industries over his career, over the past two years his research has primarily focused on pharmaceutical clients. He has experience running a broad range of quantitative methodologies, including ATUs, message and concept testing, brand positioning, conjoint analysis, and segmentation.
Prior to starting his career in market research, Eric achieved both his bachelor’s and master’s degree from the Pennsylvania State University, where he published peer-reviewed academic articles on topics of persuasion and health communications.