Meet Our Team

    Our best-in-class research team offers broad and deep experience that spans a range of methodologies and dozens of therapeutic specialties and sub-specialties. Our “ThinkGen Thinkers” bring an average of 20 years’ experience and advanced social science and business training to your project. Two-thirds of our consultants posses advance degrees.; one third earned Ph.D.s.
    Muhammad Asim

    Muhammad Asim

    SENIOR VICE PRESIDENT

    Muhammad brings over 25 years of experience in healthcare market research. Over the course of his career, he has helped numerous clients across the pharmaceutical, biotech, and medical device industries uncover insights to drive their brand performance.

    Equally adept at conducting qualitative and quantitative research, Muhammad has expertise across numerous research methodologies, covering many therapeutic and product categories. He is a highly experienced moderator conducting qualitative interviews with a multitude of respondent types, including HCPs, patients/consumers, lab/pharmacy personnel, and executives/administrators.

    With a background bridging market research, communications, and strategic planning, Muhammad specializes in leading research teams, managing complex projects, identifying areas of client opportunity, and providing solutions to brand challenges.

    Muhammad received a B.S. in Human and Organizational Development from Vanderbilt University and has completed graduate work in Marketing and Behavioral Economics from the University of Chicago and the London School of Economics and Political Science.

    Illuminating Opportunity Through Deeper Insight