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Habit Lens

Habit Is Not the Same Thing as Loyalty

By Noah Pines
Noah Pines
Qualitative Research
Pharmaceuticals and Physicians

The New Front Door to Healthcare: Why Urgent Care Matters More Than Ever in Pharma Marketing Research

By Noah Pines
Noah Pines
Pharmaceutical Industry

From Blueprint to Buy-In: The Case for Audience-Specific TPPs

By Noah Pines
Noah Pines
Pharmaceutical Industry

Leadership, Change and What It Means for FDA and the Industry: A Conversation with Wayne Pines

By Tim Brewer
Tim Brewer
ThinkGen

Thinkie, Our Mastermind Mascot, Was Never Supposed to Be Alone: Introducing Gennie

By Noah Pines
Noah Pines
Qualitative Research

Why Qualitative Research Still Matters

By Noah Pines
Noah Pines
Habit Lens

Unpacking Context in HCP Marketing Research Is Key to Unlocking Strategic Insights

By Noah Pines
Noah Pines
Habit Lens
Qualitative Research

Beyond Drivers and Barriers: Adding a Behavioral Layer to TPP Testing

By Noah Pines
Noah Pines
Pharmaceutical Industry
Pharmaceuticals and Physicians

An Open Letter to Physicians: On the Quiet Power of Your Voice

By Noah Pines
Noah Pines
Pharmaceutical Industry

Passing the Torch: Finding Purpose in Pharma Across Generations

By Noah Pines
Noah Pines
Oncology

The Quiet Architects of Precision Oncology: Understanding the Evolving Role of the Pathologist

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Hidden Meaning(s) of “Cost” in Physician Decision-Making

By Noah Pines
Noah Pines
Habit Lens

Beyond Traditional KPIs: Why Habit Strength Should Be Measured

By Noah Pines
Noah Pines
Pharmaceutical Industry

Pharma’s Multi-Disciplinary Talent Push: Strategic Evolution or Hidden Risk?

By Noah Pines
Noah Pines
Habit Lens
Methodologies and Innovation

From Tide to Mrs. Meyers: A Small Change That Says a Lot About How Habits Truly Shift

By Noah Pines
Noah Pines
Habit Lens

The Power of Mastery: Why Some Habits Are So Hard to Break

By Noah Pines
Noah Pines
Habit Lens

Designing for Conviction: A New Imperative for Brand Strategy

By Noah Pines
Noah Pines
Pharmaceutical Industry

Exercise as Co-Therapy: A Question Pharma Should Be Asking More Seriously

By Noah Pines
Noah Pines
Habit Lens

Deconstructing New Product Adoption Frame-by-Frame Using Habit Lens

By Noah Pines
Noah Pines
Habit Lens

Habit Lens in Practice, Part 2: Why a Deep Understanding of Consumer Habits Is Becoming Non-Negotiable

By Noah Pines
Noah Pines
Habit Lens

What Makes a Habit Lens Interview Different? (Part 1)

By Noah Pines
Noah Pines
Habit Lens

Finding Behavioral Science in Bagel Shops and Saunas -- And a Few Lessons for Pharma

By Noah Pines
Noah Pines
Methodologies and Innovation
Pharmaceutical Industry

The Trigger Point: Using Behavioral Cues to Shape Pharma Campaigns

By Noah Pines
Noah Pines
Habit Lens

Rewiring Insight: How QuickTHINK Brings Behavioral Strategy into Every Interview

By Noah Pines
Noah Pines
Habit Lens
Qualitative Research

You Think You’re Studying Decisions. You’re Actually Studying Habits.

By Noah Pines
Noah Pines
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