Meet Our Team

Nipa Clayton

Nipa Clayton


Nipa is a strategic resource for her clients as well as her internal team as an advisor to elevate insights to best inform her clients’ business decisions and brand strategy.

Nipa has been involved in the design, management, and execution of healthcare primary research for over 25 years. Her research experience spans a wide variety of methodologies, qualitative and quantitative, domestic and international. Nipa has extensive experience in helping our client's projects be actionable and strategically focused. Nipa was most recently Principal, Consulting at Cerner Enviza (formerly Kantar Health), prior to that she was the VP of Research Excellence, leading a team of research consultants at Kantar Health, and has held various account leadership positions.

Nipa has a BA in Psychology and Sociology as well as an MS in Applied Sociology (Research Methods and Organizational Behavior) from Clemson University.

Contact us to learn how we can help your team to make better marketing decisions based on better market research.