Meet Our Team

Amanda Pirraglia_Headshot

Amanda Pirraglia


Amanda has over a decade’s worth of market research experience executing both qualitative and quantitative research projects. Her career has largely been focused on healthcare, with a brief stint in consumer research, specializing in corporate reputation insights and analytics for a variety of industry sectors.

Amanda is well-versed in multiple therapeutic areas and conditions, including oncology, infectious diseases, ophthalmology, dermatology, cardiology, neurology, rare diseases, and obesity. She has helped shape the launch strategy for many blockbuster brands during her career, including those where she was involved throughout every phase of their product lifecycle, from early-stage R&D up to post-launch strategy tactics. 

Having a passion for understanding holistic patient perspectives, Amanda led the Patient Center of Excellence (CoE) at one of her former firms. She also recently published an article in a Quirk’s newsletter that highlighted the challenges of conducting MedTech research with rare disease patients. 

Amanda received her B.A. with a double major in Psychology and Marketing from The College of New Jersey, graduating with Dean’s List honors. 

Contact us to learn how we can help your team to make better marketing decisions based on better market research.