Meet Our Team

Our best-in-class research team offers broad and deep experience that spans a range of methodologies and dozens of therapeutic specialties and sub-specialties. Our “ThinkGen Thinkers” bring an average of 20 years’ experience and advanced social science and business training to your project. Two-thirds of our consultants posses advance degrees.; one third earned Ph.D.s.
Vishal Assar

Vishal Assar


Vishal brings a firm understanding of statistical applications and economic theory to ThinkGen. He has worked in a variety of industries where he has applied his analytic skills and managed both small and large-scale quantitative studies.

With over 11 years of market research experience across a wide range of therapeutic categories including oncology, dermatology, mental health, and patient services, Vishal manages all aspects of the project lifecycle.

Vishal has held positions at large market research firms such as GfK, Ipsos & Instar Research. His steady progression has allowed him valuable exposure to all levels of market research.

With an M.B.A. in Finance and Marketing from Long Island University and a B.A. in Pre-Medicine/Anthropology from New York University, Vishal has been able to use his background in presenting how findings can have an economic impact on a brand’s equity.  

Illuminating Opportunity Through Deeper Insight