Check this out. What you will see is no great surprise. Rather, it is the finding that social media are playing a major role in helping to relieve “vaccine anxiety.” As an example, watch this video. A really creative way of presenting important comparative vaccine efficacy data. No coincidence that all the players are of color, since vaccine anxiety has historically been much higher among minorities. AND. Not unimportant that the actors quickly and humorously deal with the urban legend that the vaccines contain “chips” that permit recipients to be tracked.
Bottom Line. With community leaders, social media, word of mouth and other forces at work, it is gratifying to see the vaccine anxiety which has bedeviled up to 33% of the U.S. population begin to decrease significantly. As I have already said in several posts and I will set forth again here, “Public Health” and marketing are often two sides of the same coin.