ThinkGen Presents a Habit Engineering Workshop Day 2, May 21, at Intellus Worldwide Summit, Philadelphia
Marketing to the Habitual Mind: How to Become Your Customers' Habit
Neale Martin, Ph.D., Sublime Marketing & Richard Vanderveer, Ph.D., ThinkGen
The workshop covers the foundations of the habitual mind including how habits are formed and how to create habit-forming products. Multiple examples from outside our industry will be presented, along with guidance as to how to port the learnings from these cases into our businesses.