ThinkGen Presents a Habit Engineering Workshop Day 1, June 11, at Pharma Market Research Conference, San Francisco
How A Deeper Understanding of Your Customers’ Habits Can Help You Market Your Product More Effectively
Ray Abaskharon, Vice President, ThinkGen
The workshop covers the foundations of the habitual mind including how habits are formed and how to create habit-forming products. Multiple examples from outside our industry will be presented, along with guidance as to how to port the learnings from these cases into our businesses.