Welcome to ThinkGen’s Habit Hub

Habit Hub is a multi-media platform containing a wide array of resources and insights about how habits drive customer choices. The resources provided here will help you leverage and utilize ThinkGen’s Habit EngineeringSM, a novel paradigm in health care marketing and marketing research. Please watch the short introductory video to get started.

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Habit EngineeringSM


The innovation team at ThinkGen has developed a comprehensive new paradigm in marketing and marketing research to help the health care industry leverage a better understanding of customers’ habits to increase the likely commercial success of products. This requires a very different approach to develop and commercial planning, and fundamental changes in the way that products are marketed. This new paradigm is called Habit EngineeringSM.

Ha-Bits

Series of one page, highly digestible articles about Habit EngineeringSM
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Experts

Dr. Richard Vanderveer

Chief Innovation Officer

Dr. Richard Vanderveer has been a recognized leader in the field of pharmaceutical marketing and marketing research for over four decades. He is perhaps best known for his role as the founder of Physician Micro-Marketing Incorporated, where he developed processes for pharmaceutical companies to use in targeting and customizing their promotional efforts to the specific mindset of the individual physician.

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Noah Pines

CEO

As CEO and Founder of ThinkGen, Noah has assembled a team of all-star researchers who are dedicated to providing clients with actionable insights. With nearly 30 years of experience, Noah is striving to build the leading company in the life sciences marketing research industry by cultivating a work environment that is dedicated to innovation, responsiveness, quality, reliability, and partnership in meeting clients’ needs.

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Noah Pines

CEO

As CEO and Founder of ThinkGen, Noah has assembled a team of all-star researchers who are dedicated to providing clients with actionable insights. With nearly 30 years of experience, Noah is striving to build the leading company in the life sciences marketing research industry by cultivating a work environment that is dedicated to innovation, responsiveness, quality, reliability, and partnership in meeting clients’ needs.

Prior to founding ThinkGen, Noah spent a decade as a business unit leader within the largest worldwide health care marketing research agency where he managed teams of researchers to provide excellent client service and support. As a researcher himself, he has personally managed hundreds of qualitative and quantitative studies across a broad range of complex therapeutic areas. He is most well known for his research in the fields of viral illnesses, including HIV and Hepatitis, and rare diseases.

Noah has published over 40 articles and authored or edited 10 books on topics in pharmaceutical marketing, complex treatment areas, and marketing research methodology. He earned a BA degree from Haverford College in Philosophy.

Audrey Wu

Habit Researcher

Audrey brings to ThinkGen over 15 years of experience as a product marketing leader who understands how to drive growth and tie marketing initiatives back to business objectives – successfully leading teams and enabling organizations to tell their story through all product, marketing and sales channels. Before transitioning to client services, Audrey led commercial strategy and marketing as a Vice President for a biopharmaceutical company

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Audrey Wu

Vice President

Audrey brings to ThinkGen over 15 years of experience as a product marketing leader who understands how to drive growth and tie marketing initiatives back to business objectives – successfully leading teams and enabling organizations to tell their story through all product, marketing and sales channels.

Before transitioning to client services, Audrey led commercial strategy and marketing as a Vice President for a biopharmaceutical company that supports the health of patients and families facing complex and potentially serious conditions. Audrey has proven experience in strategic marketing planning, customer insights generation, branding, product lifecycle management, and new product launches.

Audrey began her career in research & development, and pivoted to product management after earning her MBA. Her experience spans therapeutic areas in primary care and specialty environments, including women’s health, pain care, cardiovascular, and anti-infectives. She is most recently a Vice President, Managing Director for a consulting firm that helps biopharmaceutical organizations integrate the authentic patient voice throughout the product lifecycle.

Audrey earned a Bachelor of Science degree in Chemical Engineering from the Massachusetts Institute of Technology, and a Master of Business Administration from the University of Michigan Ross School of Business, where she was selected as a Dean’s Fellow.

Join Habit Hub

By joining ThinkGen’s Habit Hub, you will have access and receive a wide array of resources that give insight into how habits play an important role in marketing products as well as ways that you can leveage and utilize ThinkGen’s Habit Engineeringsm in your health care marketing and marketing research.