The COVID-19 Vaccine Trucks Are Ready To Roll

Check this out.  What you will see is the announcement that McKesson has been tapped as part of Operation Warp Speed to do the distribution of the COVID-19 vaccine once one (or more) gets approved. As we have talked about before as it pertains to the pharmaceutical industry, this role could constitute a major PR plus for McKesson, a company that recently has been best known for its role in the U.S. opioid crisis.

Bottom Line. It is good to see that the Government is being proactive here. Hopefully, they are also developing the marketing communications programs that will help to ensure that sufficient numbers of Americans receive the injection. As a health psychologist, I am paying close attention to this issue. A recent post from a blogging physician, for example, asked of his colleagues the rhetorical question “Would you give a COVID-19 vaccine developed at “warp speed” to your child?” The clear implication? Nope!!!

Communications surrounding the pandemic have been less than crisp to date. Hopefully, the government’s communications about the vaccine will do a better job!

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