Tom Hartley

EXECUTIVE VICE PRESIDENT

Tom brings to ThinkGen over 25 years of experience in market research and consulting, with a strong focus on quantitative methodologies used for launch preparation and commercial effectiveness for in-line brands. He has served brand teams in many small- and large-scale U.S. and global quantitative custom market research projects. His HCP-focused engagements range from in-line studies such as brand tracking, message recall and customer experience studies to engagements supporting launch preparation such as segmentations, pricing and choice modeling studies, concept and ad tests. Patient/consumer research has focused on segmentations, message testing/storybuilding, ad/creative tests and multichannel ad tracking. Tom has presented innovations in these and other areas at professional insights associations such as Intellus and EphMRA.

Before joining ThinkGen, Tom was a SVP at a large global professional services company where he led a team focused on biopharma launch preparation, as well as leading client engagements and training staff on advanced research techniques. Before that, Tom led a team focused on in-line commercial effectiveness for biopharma and medical device clients, while working closely with clients to develop and deploy new techniques for improving launch preparation and commercial effectiveness in biopharma. Before his focus on the biopharmaceutical industry, Tom served U.S. and global clients in financial services and retail, and taught applied statistics in the graduate survey research program at the University of Connecticut.

Tom has a Ph.D. from Yale University, and a B.S. from M.I.T.