Selma brings to ThinkGen extensive pharmaceutical client services experience as both as a marketer and market insights leader. Through a deep understanding of brand goals, marketplace dynamics, and human behavior, she has provided strategic insight to over ten commercial brands, including blockbuster, and several investigational products over the course of her career.
Most recently, Selma was an Account Director for a consulting firm that helps biopharmaceutical and medical device companies to capture insights and amplify the consumer perspective. During her time there she honed her skills in qualitative research methodologies and mastered the moderation of IDIs, advisory boards and co-creation workshops with patients, caregivers, health care professionals, and advocacy organizations.
Selma has therapeutic experience across immunology, neuroscience, oncology, metabolics, and women’s health.
Prior to her career in pharma, Selma studied and built a foundation in social development and public health research and counseling. She believes her passion for market research is another page in her quest to understand human behavior and decision-making.
Selma holds her B.A. and MSW degrees from the University of Washington.