Elizabeth Carger


Elizabeth has spent 15+ years engaged in deep, qualitative market research that focuses on investigating the emotional and psychological drivers behind consumer behavior.

Prior to her work at ThinkGen, Elizabeth worked at Olson Zaltman Associates applying linguistic and metaphoric analysis to consumer investigation and communications. She took this experience to establish her own market research firm, Beacon Insight Group, which married deep qualitative research with mobile ethnography to reach more diverse, spread out communities.

She hold a BA in International Relations and an MA in integrated social science methodological research, both from The University of Chicago.