Christine Baskin

Vice President

Christine has contributed to market research for more than three decades holding senior positions at Ipsos, Kantar Consulting (and its legacy businesses), Merkle, and BioVid. Her focus has been in the areas of strategic custom research and consulting with a particular emphasis on segmentation and targeting, positioning and messaging, new product development, and forecasting.

Over her career, Christine has worked extensively in the evolving healthcare arena—from pharma and biotech to health insurance and benefits consulting, with a focus on consumers and patients as people.

Most recently, she worked with over-the-counter brands to expand their portfolios and prepare for successful new product launches.

While her expertise is in quantitative methods and complex business problems, Christine loves to triangulate disparate data sources to arrive at the “ah-ha moments” for the highest impact. Her role is to guide and mentor clients and colleagues alike.

Christine holds a Bachelor’s degree from the University of Connecticut.