Stress Free MD!!!

Check this out. What you will find is a Web site offering seminars, etc. designed to reduce the stress of being a physician. We’ve talked about this before. Physicians walking away from clinical practice and getting into the Zen-like business of helping their colleagues to enjoy life and avoid burnout. There are already a lot of sites like this, and their numbers seem to be growing rapidly.

Bottom Line. As usual, I am left wondering. Wondering how well the physicians who have chosen this career path actually make out financially. And existentially. Wondering what are the marketing strategy and tactics that characterize a successful site. 

The final thing I wonder about here? Is there an opportunity for us to step in and apply the vast resources of the pharmaceutical industry and the behavioral sciences to providing these services?  

I am betting that there is!

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