Qualitative Research
Masterfully moderated, well-planned qualitative research strategies uncover insights and beliefs of your target audience.
- Brand Narrative
- Concept/Campaign Testing
- Diary/Journaling
- Digital Ethnography
- Focus Groups – in-person or virtual
- KOL Discussions
- Market Awareness/Perceptions
- Message Development and Testing
- One-On-One Tele-Depth Interviews (TDIs)
- One-On-One In-Person Interviews (IDIs)
- Patient and Clinician Journey
- Personas/Customer Segmentation
- Sentiment and Emotional Analysis
- Web-Assisted Telephone Interviews (WATIs)
Quantitative Research
Artfully designed and customized quantitative research solutions optimize brand strategies and performance.
- Advertising/Marketing Materials Testing
- ATU/AAU Tracking
- Brand Equity
- Concept Testing
- Customer Experience Assessment
- Demand Research
- Market Landscape
- Message Optimization
- Positioning Assessment
- Sales Force Effectiveness
- Segmentation
Special Projects
Some of our clients’ unique needs require projects outside the scope of data collection, and we’re happy to share our expertise.
- Consulting
- Advisory Board Moderation
- Internal Workshop Facilitation
- Secondary Research
- Advanced Analytics
- Marketing Strategy
- Patient Engagement Strategy
- Agency of Record (AOR)
Stakeholder Expertise
We provide state-of-the-science marketing research across a wide range of global stakeholder groups and therapeutic areas.
KEY HEALTHCARE STAKEHOLDERS:
- Physicians
- Patients
- Caregivers
- Thought leaders / KOLs
- Nurses, NPs, PAs
- Pharmacists
- Specialty Pharmacies
- Administrators
- Health systems
- Payers
- Advocacy leaders
Global Studies
ThinkGen is your proven partner for global market studies. We’ll bring the world in view to you with effective management of logistics and cultural nuances.
EXPERIENCEOur Innovation Makes Us Unique
ThinkGen is focused on developing new marketing research methodologies that evolve with science and the way the world works today.
Habit EngineeringSM is an evidence-based approach to identify & create consistent habits. This unique methodology identifies ways to thoughtfully influence customers to initiate, maintain, or disrupt deeply ingrained behaviors.
Dynamic MessagingSM research develops compelling messages for each phase of the adoption cycle and is intended to be more individualized to the “stage gate” of the HCP. It reflects a new mindset of developing a narrative that is intended to evolve in order to drive the HCP across the AITU journey.
Pulse TrackerSM is a unique and agile qualitative tracking approach that enables clients to keep a close eye on events in a dynamic marketplace, through qualitative research with relatively small respondent sample sizes. Pulse Trackers provide quick and actionable marketplace “news” in an easily digested snapshot report showing how and why awareness, beliefs, and actions change over time.
On Doctors’ MindsSM is a research methodology that uses open-ended, in-depth “conversations” with physicians to reveal the impact of environmental factors (pandemic, new legislation, etc.) on prescribing habits, interactions with pharmaceutical sales representatives (in-person and virtual), and other topics that are on their minds. This research unearths the doctors’ psychological backstories, enabling clients to be more customer centric.
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EpiphanESM is a new way to gain deeper and more authentic insights into the experiences, behavior and emotions of patients and HCPs. Implemented primarily by utilizing interactive, online activities/tasks/exercises designed for handheld devices. It provides teams with a new “in the moment” perspective since respondents are completing activities and tasks in their everyday life context.