Our Success is Measured by Yours

Let us partner with you and support your marketing research needs with the right methodology, the right strategy, and the right team members. We offer you a full-service, highly-collaborative, customized approach because your success matters to us.

Our Innovation Makes Us Unique

ThinkGen is focused on developing new marketing research methodologies that evolve with science and the way the world works today.


Habit LensSM solves for a critical, yet often overlooked component of brand planning: establishing a fundamental understanding of the drivers and barriers to customersʼ habits. This behavioral science paradigm identifies ways to create, maintain, build upon, or disrupt ingrained, automatic behaviors.


ThinkSmart Message Optimization combines both modeled assessments, to determine the right combination of messages that work together to drive motivation, with self-explicated preferences to ensure your team can develop an on-target communication strategy.


Customer-Driven positioning is a bottom-up qualitative methodology which allows the customer to be an integral participant in the brand-positioning process.  The team develops sets of positioning building blocks and customers co-create a positioning that will trigger a “re-think” of their behavior. Analysis of reactions to the premise-promise-proof positioning elements, and the co-created positioning statements yield recommendations for positioning and brand strategy.


Customer-Driven Messaging determines how information elements “hang together” not only to create a logical compelling narrative, but also to move the customer across the stages from awareness and interest, to trial and regular routine usage. It helps teams develop a compelling brand story in preparation for launch and provides a plan to communicate that narrative to optimize consistent, routine usage.


Pulse TrackerSM is a unique and agile qualitative tracking approach that enables clients to keep a close eye on events in a dynamic marketplace, through qualitative research with relatively small respondent sample sizes. Pulse Trackers provide quick and actionable marketplace “news” in an easily digested snapshot report showing how and why awareness, beliefs, and actions change over time.


EpiphanESM is a new way to gain deeper and more authentic insights into the experiences, behavior and emotions of patients and HCPs. Implemented primarily by utilizing interactive, online activities/tasks/exercises designed for handheld devices. It provides teams with a new “in the moment” perspective since respondents are completing activities and tasks in their everyday life context.

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Qualitative Research

Masterfully moderated, well-planned qualitative research strategies uncover insights and beliefs of your target audience.

  • Brand Narrative
  • Concept/Campaign Testing
  • Diary/Journaling
  • Digital Ethnography
  • Focus Groups – in-person or virtual
  • KOL Discussions
  • Market Awareness/Perceptions
  • Message Development and Testing
  • One-On-One Tele-Depth Interviews (TDIs)
  • One-On-One In-Person Interviews (IDIs)
  • Patient and Clinician Journey
  • Personas/Customer Segmentation
  • Sentiment and Emotional Analysis
  • Web-Assisted Telephone Interviews (WATIs)
Quantitative Research
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Quantitative Research

Artfully designed and customized quantitative research solutions optimize brand strategies and performance.

  • Advertising/Marketing Materials Testing
  • ATU/AAU Tracking
  • Brand Equity
  • Concept Testing
  • Customer Experience Assessment
  • Demand Research
  • Market Landscape
  • Message Optimization
  • Positioning Assessment
  • Sales Force Effectiveness
  • Segmentation
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Special Projects

Some of our clients’ unique needs require projects outside the scope of data collection, and we’re happy to share our expertise.

  • Consulting
  • Advisory Board Moderation
  • Internal Workshop Facilitation
  • Secondary Research
  • Advanced Analytics
  • Marketing Strategy
  • Patient Engagement Strategy
  • Agency of Record (AOR)
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Stakeholder Expertise

We provide state-of-the-science marketing research across a wide range of global stakeholder groups and therapeutic areas.


  • Physicians
  • Patients
  • Caregivers
  • Thought leaders / KOLs
  • Nurses, NPs, PAs
  • Pharmacists
  • Specialty Pharmacies
  • Administrators
  • Health systems
  • Payers
  • Advocacy leaders

Therapeutic Exptertise


A-Fib | Angina | Congestive Heart Failure | Diabetic Retinopathy| Emergency Cardiovascular Care |Hypertension/Pulmonary Arterial Hypertension | Hypothyroidism | Lipid Disorders/Hyperlipidemia | MI | Paroxysmal Nocturnal Hemoglobinuria | Type 1 Diabetes (Adult, Pediatric) | Type 2 Diabetes (Adult, Pediatric) 


Alzheimer’s Disease | Amyotrophic Lateral Sclerosis | Addictive/Compulsive Disorders | Bi-Polar Disorder |Cluster Headaches | Epilepsy and other Seizures | Huntington’s Disease | Major Depressive Disorder | Myasthenia Gravis |Migraine | Movement Disorders | Narcolepsy | Parkinson’s Disease | Postpartum Depression |Restless Leg | Sleep Disorders | SCA | Schizophrenia | Spinal Muscular Atrophy


Ankylosing Spondylitis | Atopic Dermatitis | Axial Spondylarthritis | Chronic Inflammatory Demyelinating Polyneuropathy | Crohn’s Disease | Fibromyalgia | Gout | Hemophilia | Hidradenitis suppurativa (HS) | IgG4-Related Disease |Juvenile idiopathic arthritis (JIA) | Myasthenia Gravis |Multiple Sclerosis | Neuromyelitis Optica Spectrum Disorders | Rheumatoid Arthritis | Primary Immunodeficiency Diseases | Psoriasis | Psoriatic Arthritis |Ulcerative Colitis | Uveitis


Antifungals | Anti-infectives/antibiotics for community and hospital infections | Anti-parasitics | Antivirals used in HIV/AIDS, HCV, HBV, Covid-19 | Rare infections and infections occurring in patients with rare diseases


Acute Myeloid Leukemia (pediatric and adult) | Breast Cancer (Metastatic) | Bladder Cancer | Biomarkers | Cervical Cancer | CML/CLL/ALL (pediatric and adult)| Colorectal Cancer | Cutaneous Squamous Cell Cancer | Endometrial Cancer | Ewing Sarcoma | Gastric Cancer | Head & Neck Cancer | Hormonal Therapies | Melanoma | Myelodysplastic Syndromes | Neuroendocrine Tumors/Carcinoid Syndrome| Non-Hodgkin Lymphoma (including CTCL)/Hodgkin Lymphoma | Non-Small Cell Lung Cancer | Ovarian Cancer | Pancreatic Cancer | Prostate Cancer | Renal Cancer


Acromegaly | Amyotrophic Lateral Sclerosis | Chronic Inflammatory Demyelinating Polyneuropathy | Chronic Immune Thrombocytopenic Purpura | Cluster Headache | Cystic Fibrosis | Duchenne Muscular Dystrophy | Hemophilia A and B | Hereditary Angioedema | Dravet Syndrome | Leber Congenital Amaurosis | Lennox-Gastaut Syndrome | Limb-Girdle Muscular Dystrophy | Multiple Sclerosis | Paraganglioma | Paroxysmal Nocturnal Hemoglobinuria | Pheochromocytoma | Plantar Fibromatosis | Primary Immunodeficiency | Pulmonary Arterial Hypertension | Retinitis Pigmentosa | Spinal Muscular Atrophy| Von Willebrand Disease


Asthma | Allergy | Nasal Polyps | Chronic Cough | COPD | Cystic Fibrosis | Pulmonary Arterial Hypertension | Pulmonary Fibrosis | Smoking Cessation | Alpha-1 Antitrypsin Deficiency


CMV | Hepatitis A | Hepatitis B | Hepatitis C | HIV | HPV | MMR | Pediatric Series | Pneumococcal | Rotavirus | Shingles

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Global Studies

ThinkGen is your proven partner for global market studies. We’ll bring the world in view to you with effective management of logistics and cultural nuances.

Our experienced staff retains a vast network of the best partners in each major market. Our preferred partners are vetted for their local recruitment capabilities and GDPR compliance.
Projects are guided by one of our highly experienced team leaders and managed by our US-based group of TG professionals.
A well-managed, effective back-and-forth documentation and translation process is the key to overall project success.
Your US-based team maintains close contact with local project teams and moderators to ensure solid communication, mutual expectations and project accuracy.

Contact us to learn how we can help your team to make better marketing decisions based on better market research.