Our Success is Measured by Yours

ThinkGen can support your marketing research needs with the right methodology, the right strategy, and the right team members. Our approach is highly collaborative, full-service, and customized to you because we want to be your partner, not your vendor.

Global Studies

ThinkGen is your proven partner for global market studies. We’ll bring to world view to you with effective management of logistics and cultural nuances.
  • Experience:
    Our experienced staff knows the best partners to work with in major markets. We have vetted partners for their local recruitment capabilities and GDPR compliance
  • Central Control:
    Projects are managed here in the US by a group of TG professionals led by an experienced team leader
  • Translation:
    Effective documentation translation (and back-translation) and simultaneous translation are key to the overall success of the project
  • Close Monitoring:
    Your US-based team maintains close contact with local project teams and moderators as appropriate

United States

Mexico

Canada

Europe

China

Japan

  • United States

  • Mexico

  • Canada

  • Europe

  • China

  • Japan

Qualitative Research

Masterfully moderated, well-planned qualitative research strategies uncover insights and beliefs of your target audience.
  • One-On-One Tele-Depth
    Interviews (TDIs)
  • One-On-One In-Person Interviews (IDIs)
  • Web-Assisted Telephone Interviews (WATIs)
  • Focus Groups – in-person or virtual
  • Ethnography
  • KOL Discussions
  • Personas/Customer Segmentation
  • Clinician and Patient Journey
  • Message Testing, Narrative Building
  • Concept/Campaign Testing
  • Brand Narrative
  • Sentiment and Emotional Analysis
  • Market Awareness/Perceptions
  • Diary/Journaling

Quantitative Research

Artfully designed custom quantitative research solutions optimize brand strategies and performance.
  • Advertising/Marketing Materials Testing
  • ATU/AAU Tracking
  • Brand Equity
  • Choice Modeling
  • Concept Testing
  • Customer Experience Assessment
  • Market Landscape
  • MaxDiff
  • Message Optimization
  • Positioning Assessment
  • Sales Force Effectiveness
  • Segmentation
  • TURF Analysis

Special Projects

Based on our clients’ needs, some engagements involve projects exclusive of data collection, and we’re happy share our expertise.
  • Consulting
  • Advisory Board Moderation
  • Internal Workshop Facilitation
  • Secondary Research
  • Advanced Analytics
  • Marketing Strategy
  • Patient Engagement Strategy
  • AOR

Therapeutic Expertise

We provide state-of-the-science marketing research across a wide range of stakeholder groups and therapeutic areas, across the globe.

Key Healthcare Stakeholders:

  • Physicians
  • Patients
  • Caregivers
  • Thought leaders / KOLs
  • Nurses, NPs, PAs
  • Pharmacists
  • Specialty Pharmacies
  • Administrators
  • Health systems
  • Payers
  • Advocacy leaders

Oncology

Metastatic Lung Cancer |  Metastatic Breast Cancer |  Prostate Cancer/mCRPC/aRCC |  Colorectal Cancer |  Renal Cancer |  Endometrial Cancer |  Non-Small Cell Lung Cancer |  Lymphoma/CTCL |  Melanoma |  Acute Myeloid Leukemia (Pediatric) |  Ewing Sarcoma |  DIPG |  MPN |  Hormonal Therapies |  Solid/Liquid Tumors |  Biomarkers

Cardiology

Angina  |  Congestive Heart Failure |  Hypertension/Pulmonary Arterial Hypertension |  MI |  A-Fib |  Paroxysmal Nocturnal Hemoglobinuria |  Lipid Disorders/Hyperlipidemia |  Emergency Cardiovascular Care

Respiratory/Pulmonology

Asthma |  Allergy |  Nasal Polyps |  Chronic Cough |  COPD |  Cystic Fibrosis |  Pulmonary Arterial |  Hypertension |  Pulmonary Fibrosis |  Smoking Cessation |  Alpha-1 Antitrypsin Deficiency

Diabetes/Endocrine

Type 1 Diabetes (Adult, Pediatric) |  Type 2 Diabetes (Adult, Pediatric) |  Hypothyroidism |  Diabetic Retinopathy

Rare Disease

Hereditary Angioedema |  Duchenne Muscular Dystrophy |  Cystic Fibrosis |  Pulmonary Arterial Hypertension, |  Hereditary Angioedema |  Spinal Muscular Atrophy |  Acromegaly |  Cluster Headache |  Plantar Fibromatosis |  Chronic Inflammatory Demyelinating Polyneuropathy |  Von Willebrand Disease |  Dravet Syndrome |  Lennox-Gastaut Syndrome

Autoimmune Disorders

Rheumatoid Arthritis |  Psoriasis |  Crohn’s Disease |  Multiple Sclerosis |  Fibromyalgia |  Hemophilia |  Ulcerative Colitis |  Ankylosing spondylitis |  Chronic Inflammatory Demyelinating Polyneuropathy |  Primary Immunodeficiency Diseases |  Hidradenitis Supperativa (HS) |  Uveitis (UV)

Infectious Disease

Antibiotics |  Bacterial Infections |  HIV |  Hepatitis B |  Hepatitis C |  RSV |  TB

Immunology

Rheumatoid Arthritis |  Psoriasis |  Psoriatic Arthritis |  Atopic Dermatitis

Vaccines

Hepatitis B |  Hepatitis C |  HPV |  Pneumococcal |  CMV |  Pediatric Series

Rheumatology

Gout |  Rheumatoid Arthritis |  Juvenile idiopathic arthritis (JIA)