The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

The Importance Of Removing Sutures

Here is a fascinating little article. Commentary from one surgeon as to why it is so important for the doctor who placed the sutures to be the one to remove them. Why? Two main reasons. First, it permits the physician to learn the cosmetic results of his work. AND,...

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Please Don’t Tell My Family

Check this out. What you will see is an Oncologist’s recounting of the sad story of a 46-year old, non-smoking, active runner, wife and mother. When presented with the diagnosis of lung cancer, she requested that the doctor not tell her family because the “stigma”...

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