The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

More Blurred Lines!!!

We have often discussed how large sections of health care, that used to be the clear domain of a particular specialty or provider type, are now being redirected into other hands. Typically, the flow is downward in the food chain. Primary care sliding from physicians...

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Understanding The Money Trail

Check this out. What you will see is a thoughtful article by a business minded physician. The point of the article? Doctors need to “understand their worth.”  For example, a recent article reported that the average hospitalist brings in about $2.4 Million...

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Market Research??? No Need!!!

Check this out. Based on the graphic above, you can probably guess what you are going to see and here in the latest of RFL’s great video reports. Yup, that’s Amazon’s Bezos, being quoted as saying that MR would not have contributed an iota to the Company’s wildly...

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Can You Put Me To Sleep?

Check this out.  What you will see are the lamentations of an ER doctor about patients’ requests to be “put to sleep.” There are a couple variants of this request. Most of the cases the blogging physician discusses involve the request for a brief journey...

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