The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Trust Can Be A Problem???

Check this out. What you will quickly get from this piece is the realization that trust can indeed be problematic. I’ve seen this myself in cases where I have trusted people to do things, and have then been too disorganized and/or lazy to take responsibility...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Drug Stealing M.D.

Check this out. Trust me, you won’t like what you see. This URL takes you to the story of an Anesthesiologist who was stealing drugs from patients for over 14 years. You can just read this short version, or you can go for the gusto and dig deeper here....

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The End of Handshakes

Check this out. What you will see is Seth Godin’s usual intense level of cultural insight. Here, he explores the (now archaic?) practice of shaking hands. Seth believes this practice is about to disappear. Sure, the Covid 19 virus is the primary precipitating...

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Left Digit Bias

Check this out. What you will see is a somewhat scary but very important article on “biases” that can influence physician behavior and actually, in some cases, cause physician errors. So, what’s a “left digit bias?” It is the tendency for many doctors...

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