The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

The Folly of Self-Referral

Check this out. What you will see is an interesting little riff by The Country Doctor on the topic of self-referral. In it, he points out that many people, including yours truly, tend to favor a system that allows patients to make their own appointments with specialists...

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Hey Big Spender

  • DTC
Go here to review some information that will come as no surprise to any television watcher. More specifically, media audits have revealed that the pharmaceutical industry is the fourth largest spender on TV advertising. About $6.5 billion dollars over the course...

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Bezos On Marketing Research-Take Two

In a recent post, I sent you to listen to Bob Lederer talk about how Jeff Bezos does not rely on marketing research to come up with ideas like Amazon’s “Echo” product. In today’s offering, Bob offers a rather different take on the Amazon Wunderkind. While...

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Moral Marketing

Check this out. What you will see is an important new book that goes to a place that I’m betting most of us, certainly including me, haven’t thought much about before. In this work, my old friend Karen Tibbals explores the issue of whether brands should take a position...

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This Is Getting A Little Silly!!!

What is getting a little silly? See the above graphic. It is HHS Secretary Azar announcing his agency’s Primary Cares Initiative, which has been described as a giant step toward “value-based” medicine. Oh goody. Different topic, different post.   Today’s...

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