The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Ventilator Whack-A-Mole

Check this out. What you will see is the kind of creative insight that is increasingly needed in these perilous times. The realization that we can’t build enough ventilators to handle the number of COVID-19 patients that will require them, no matter how much...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Rationing

Check this out. What you will see is a PCP reporting that she and other medical personnel in her hospital are being told to ration their protective equipment. They are receiving emails telling them to only wear masks and face shields when they are going...

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An Ethical Dilemma

Check this out. What you will see is a spin on the COVID-19 virus I hadn’t considered, but should have. Here you will see a retired nurse express her opinion that healthcare workers have a real ethical dilemma as to whether or not they should be treating...

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Why Toilet Paper???

Check this out. What you will see is a humorous analysis by a practicing physician of why, of all the things they could be hoarding in the face of COVID-19, are people hoarding toilet paper. Don’t spend too much time thinking about this, but there are some...

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Back From Burnout

On April 2, I had the opportunity to deliver an Intellus Webinar to 51 participants. If you missed it, it is available here. There we were, all 52 of us each cocooned in our home offices in our sweat pants, discussing physician burnout while the COVID-19 pandemic...

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Who Can Make A Ventilator Quickly?

I must confess that the nightly news has had me scratching my head a couple of times lately. As the COVID-19 pandemic continues its impact worldwide, there is no doubt that ventilators, the last ditch mechanical effort to keep a patient hospitalized with the...

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A Lose-Lose Situation

Check this out.  What you will see is an unfortunately apt description of life in March of 2020. Elderly people being denied tenderness and care, at a time when they need it most, in order to protect them from infection. Sad! In my email today came...

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