The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Ringing The Bell

Check this out.  What you will see is the story of a rite of passage. No, not a Bar Mitzvah or a Sweet Sixteen. This is a story about a cancer treatment rite of passage. You see, at many cancer treatment centers around the country, it is now a rite of passage...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Habits vs. Goals

As most of you already know, I am now spending full time working with my colleague, Dr. Neale Martin, and the rest of the ThinkGen professional team on Habit EngineeringSM.  In a nutshell, we are working to train the pharmaceutical industry to focus on...

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Most Favored Nature Rx Pricing

Check this out. What you will see is an announcement by President Trump that he is “working on” a “favored nation clause” that would cap the price that the U.S. pays for a drug at parity with the lowest price paid by any other country. No great surprise that pharmaceutical...

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