The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Lessons From The Pandemic

Check this out. What you will see are the musings of a physician as the pandemic continues to unfold. You will see how COVID-19 has actually increased the focus of a doctor who used to wander, procrastinate. Not anymore! Bottom Line. But the real point of this piece...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

The Sound of Silence

Check this out. What you will find is NOT the lyrics to the old Simon and Garfunkel song. What you WILL find is a blog post by a physician. In this post, he identifies the significant pressure that is often imposed on physicians and other healthcare professionals...

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Hazardous Duty Pay

Here is the text of an email I received today: Richard — Healthcare workers have the most exposure to COVID-19 out of almost everyone. Malliesha is a respiratory therapist who treats patients with COVID-19. Healthcare workers like her are in the direct airway...

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