The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Burn Out, Blob Out

Up until now, we have focused on the debilitating psychological impact of physician burnout. Anxiety, depression, errors in medical judgment and even suicide have been covered in previous posts. BUT.  Check this out. What you will learn is that physical manifestations,...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Toy Magnets

Yes, toy magnets. Check this out. What you will see is one strange story. The story of tiny magnets that are sold, in kits with such names as Zen Magnets, which may contain as many as 200 individual magnets each the size of a pencil point. As I am sure you are already...

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Cultural Differences

The man you see above is a very surprised Indian uncle. Surprised because his niece just informed him that she is going to study engineering rather than medicine. A simple matter of career choice, right? Not so much!   Check this out. What you will see is the revelation...

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Feelings!!!

We spend a lot of time here talking about “stuff.” About physician burnout due to crippling administrative pressures, moves by the Fed’s to import drugs into the U.S. to lower costs, etc. Today is different.  Please take a look at this piece. (Today, for reasons...

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Maybe! Or Maybe Not!!!

Check this out.   I admit it. I have probably already done too many articles and posts on physician burnout. And yeah, this is another one. But this one is different. It starts out sharing many of the same numbers and “stuff” you have seen here before. Over 50% of...

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Talk About Goofy!!!

No, I am not referring to the nice group of Advanced Practice Nurses in N.J., pictured above.  Check this out. What you will see is a movement toward using the clinical skills of almost 10,000 of these practitioners to provide medical care without the current requirement that...

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