The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Tele-Empathy

The woman pictured above is a walking case study in empathy. She has been a nurse. AND an anesthesiologist. SO. She is a very appropriate blogger to write on tele-empathy, the use of technology to create empathy for patients with specific medical conditions.  LIKE....

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Ah, Guidelines

We have talked about this before. As medical science gets more rigorous and ongoing in its research endeavors, guidelines once thought to be written in stone are now changing. And sometimes changing back again to the original after further study. Take PSA-based screening...

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Follow Up to A Debacle

Check out this article. What you will see is a story of an announcement by the hospital in Salt Lake City that employs the RN who was arrested in July for refusing to draw blood from an unconscious patient for the police to use as evidence. The patient had not been...

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Illogical Line Extension???

So here we are in September of 2017. Arguably, everybody who wants a Fitbit already has one. According to Fitbit, that’s about 50 million  people. How many people are still using the device, however, is either unknown or a well-kept secret. If you are Fitbit, what...

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