The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Keep It Going!!!

We have already talked about this case. A nurse arrested for “failing” to follow a policeman’s orders to draw blood from an unconscious patient who wasn’t charged with anything. No warrant. No nothing!!! But take a few moments and read this blog post. Importantly,...

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An Increasingly Crazy World

By the time you read this, you will all know who this is. Stephen Paddock, the man who this past Sunday night shot scores of people to death, and wounded hundreds of others, from the window of his hotel room in Las Vegas. A tragedy of epic proportions. Unfortunately,...

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Robotic Empathy

We talked a week or so ago about using simulation devices to help clinicians to develop empathy. While at first blush an interesting concept, we concluded that HCP’s develop empathy through a lifetime of practice, not through an exercise that permits them to “experience”...

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Alcohol-Related Health

Is that an oxymoron? Not according to a Princeton grad entrepreneur, who has used this focus to build a multi-million dollar company by the ripe old age of 24. As described in this Huffington Post article, the company’s product line consists of a capsule to take...

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“Balance Billing”

A new Texas law that took effect on September 1 requires freestanding ER’s to inform patients, in advance, if care that will be provided to them will involve out-of-network physicians and thus the potential for surprise bills for balances beyond usual copays. Interesting....

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A Damn Shame!!!

Check this out. The “opioid epidemic” is now not just claiming drug abusers as its victims.  It is now imperiling their kids, who accidently drink their parents’ methadone, take their pills as candy and even roll over on their hypodermic needles in bed. And die....

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Bravo!!!

This actually makes sense. In a recent announcement, CVS declared that they were going to become part of the solution to the “opioid epidemic,” rather than being part of the problem. Patients getting an opioid for the first time will be restricted, if they are one...

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