The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Simple Truths

In my ongoing search for bloggable material related to healthcare “mindsets,” I often come across simple truths mouthed by unusual sources. Here is one of those. The gentleman pictured above, Ayden Jacob, deals in “The Future of Medicine Through Bioengineering.”...

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A Birth Control Pill For Men

Anyone who has been around in the drug business as long as I have has seen this idea come and go a number of times before. The reason for that has traditionally been offered for previous false starts is that it is a lot more difficult to interfere with the production...

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