The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

ZDOGGMD Strikes Again

In one of his musical riffs, ZDOGG disabuses us of the notion that somebody is JUST a pharmacist. In his usual musical parody style, this crazy doctor points out the important roles that pharmacists actually serve, as well as highlighting the fact that the profession...

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Doctor Apple???

Get over the old “An apple a day keeps the doctor away” chestnut. Reports indicate that Apple is looking to enter the clinic market by partnering with an existing entity in that space. What would be the result? Tech-savvy healthcare! Translated, that could include...

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Customer Loyalty

    Sadly, the oldest of our three Havanese dogs went across the rainbow bridge yesterday morning, helped on the journey by our wonderful veterinarian. Bailey was 14 years old and had a very good life. Bladder cancer and old age brought on his demise. We...

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Please Don’t Eat Your Placenta!!!

Yup, you heard that right. Check out this piece. What you will find is that egged on by some testimonials and endorsements by natural birth practitioners and celebrities, as well as by social media chatter, increasing numbers of mothers are eating the placentas of...

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Cat and Mouse

In this post, you will see a medical student describe the game of cat and mouse that she plays with her own physicians. For example, having sprained an ankle and telling her orthopedist that she was “clumsy,” she learned that making such a random (and largely untrue!)...

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How’d I Do?

Here is another iteration of an issue that has popped up before. More specifically, we have seen some hospitals protest that their compensation shouldn’t be docked due to high readmission rates, since they see sicker patients. Etc. But in this blog post, we see the...

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As Sexy as Grey’s Anatomy???

Ponder this blog post! You can read it at a couple of different levels. First, in terms of entertainment value, I think we would all acknowledge that ER’s make for better television than do Primary Care offices. All that blood, and running around, and…but the older...

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