The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Good Move!!!

Check this out. Here you will see a report that Valeant Pharmaceuticals is returning Sprout Pharmaceuticals, and its product Addyi, to its former owners. A couple of interesting learnings here.  First, the fact that there had been no products to enhance female libido...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

The Growing Value of Digital Health

That is the title of this excellent report that gives us an update on the state of Apps that pertain to health care. Several pearls here. First is the update on the number of healthcare apps currently available. Over 318,000. HOWEVER. Only 41 Apps, each with over...

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CVS Beats Amazon to the Punch???

We have talked before about the rumors that Amazon is about to enter the pharmacy marketplace. If their approach to this new space parallels their general positioning, speed of delivery will be a major component of their offering. Check out this article. What you...

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Customer Relationships???

My digital media guru has assured me that one of the worst things I can do to attract daily readership for my blogs is to use question marks in the title. BUT. I can’t help myself. The more I sit back and study our industry, the more questions I have about how things...

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Retribution???

Or is it just business as usual? Check out this article. What you will see is the suggestion that EpiPen’s falling revenue stream in 2017 can be interpreted as  “pricing scandal bites back.” Maybe. Or. Perhaps it is just what happens when a well-priced generic hits...

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Health Partner

I have seen several permutations of this idea before. What we see here is the announcement that Johnson & Johnson is launching  a new platform to assist patients in preparing for, and recovering from, orthopedic and bariatric surgery. The last time I blogged...

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Miscellaneous Psychological Nasties

I remember a marketing research project I did a zillion years ago. The project was aimed at learning, at the behest of a pharmaceutical company that marketed a psychotropic drug, how Primary Care Physicians characterized the patients that they saw who presented with...

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ECT For Autism???

At first glance, this may appear to be déjà vu all over again, but there are significant differences between the electroconvulsive therapy described in this article and the torture chamber antics employed during the dark ages of psychiatry, when it was right up there...

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Really???

Goofy things can happen when politicians try to understand health psychology. It happened back in the Reagan era, when “JUST SAY NO” was the sum and substance of government policy related to drug use. It seems to be happening again, as Trump declares opioid use a...

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