The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

No Graphic, No URL, No Nuthin’

A Post on Nextdoor Hilton Head Island “I have been in touch with her office. They told me interviews are being conducted. I asked if I could keep my October date for the new doctor that they will hire and was told no as all of JF’s patients appointments have been...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Some Got Away With It, Some Didn’t!

Check this out. What you will see is a classic gotcha. Seems that several years ago, a pharmaceutical company engaged in a rather iffy marketing tactic. They engaged at least one physician as a “paid speaker” at “med ed” events held in her office. Interestingly,...

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Amazon And Old People

Check this out. What you will see is an important story about Amazon, wanting to develop products specifically for our aging population, going right to the horses’ mouths. More specifically, some of the company’s top executives joined a bus tour that visited seniors,...

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Physician Well-Being

  Go roam around this doctor’s site. What you will see is the story of a physician who has dedicated herself to physician “well-being.” To avoiding and remediating burnout. To orienting physicians toward being leaders. Using the 5-step process shown above. Bottom...

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