The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Do Patients Like DTC???

  • DTC
 Check this out.  What you will see here is an opportunity. First, subscribe to a freemium on demand subscription to eyeforpharma and download a white paper on patients’ attitudes toward DTC. Second, you can slide to another URL to learn about...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Unionizing Physicians

As pointed out in this blog post, there is little doubt that over recent years, physicians have lost much of their bargaining power. In many practice settings, it can be cogently argued, they are now treated like “hired hands.” What to do? Under similar circumstances,...

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Pocket Doc

The world of health-related apps has been progressing slowly. Painfully slowly. Pedometers, diet managers, apps for dealing with diabetes, etc. But check this out. What you will see is an article that maintains that we are at the brink of a “transformation.” This...

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How to Consult Doctor Google

Check out this blog post. It is one of several penned by this Oncologist relating to how to make good use of the “medical Internet,” and how to use this information in consultation with your physician. Common sense reminders like making sure that you go to trustworthy...

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Do Physicians Deserve Our Mercy?

Check this out. Here you will see the report of a Pediatrician, who also happens to be a mother and the daughter of a dying father/partner, telling us that one of the best ways to deal with physician burnout is for us to show mercy to our doctors when they clearly...

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4,000 Patients, One School Nurse

Here is one most people don’t spend a lot of time thinking about. I do, only because I am married to Casey, an RN who spent 17 years of her life practicing as a school nurse. She also has a Master’s degree in school nursing, so she “gets” the picture here from many...

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