The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

I Think I Am Depressed

Those are the words that this physician spoke while sitting around a table with a group of her colleagues. She had been carrying those words around in her mouth for weeks, and finally just had to spit them out. The result? Her colleagues quickly chimed in with their...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Pseudoscience On Social Media

Check this out. Pseudoscience. Sort of the healthcare equivalent of “fake news.” According to this blogging physician’s observations, with which I wholeheartedly agree, most healthcare “information” available to consumers on social media is pseudoscience, posted...

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Hamburgers And Opiods

Check this out. What you will see are the results of a study that clearly indicate a relationship between the amount of largesse that physicians receive from the manufacturers of opioid products and the number of prescriptions that they write for such drugs. Mercifully,...

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A Little Irony???

  Check this out.  What you will see are the results of a survey that demonstrate a point we have made time and again, i.e., physician burnout is a major problem and likely to get worse. Physicians believe that about their colleagues, and about nurses...

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Patient Compliance???

We have all heard, and marveled at, stories of “grapefruit sized” tumors being surgically excised from patients. But check this beauty out. What you will likely be amazed and horrified to read is the story of a woman, pictured above, who had a tumor of 132...

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The Pain Hustlers

I’m sorry!  The story I am sending you today sort of goes on forever. BUT. All of this verbiage is necessary to tell the full, multi-faceted story of how opioids are being marketed to prescription mills via unscrupulous tactics. Yes folks, once again these...

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Another Physician Suicide!!!

Check this out. What you will see is the report of yet another suicide in the medical profession. A fourth year medical student was found last week hanging from a rope in the NYU residence shown above. I am not sure what to say about this that I haven’t said before. Bottom...

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