The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

A Do Not Resuscitate Tattoo???

Think about this one. You are a hospital physician, and in comes a patient sporting the tattoo shown above. At age 70, with significant respiratory compromise, he is clearly going to need extraordinary interventions if he is to survive, with absolutely no guarantee...

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Sleep When You Die!!!

I always loved qualitative marketing research. More specifically, I loved doing “individual depth interviews.” Of all the methodologies available to me as a psychologist doing pharmaceutical marketing research, I valued this one for many purposes, since it let me...

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A ZDOGGMD Christmas

Okay. One more riff from ZDOGG to finish the year. As usual, if you cut through the couple minutes of corny rhyming in the doggerel, there is a real message. Bottom Line. And what might that message be? Think about it. While the rest of us are gathered around the...

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The Future of Digital Health

As defined in this new book, digital health involves both digital and genomic technologies in applications pertaining to health, healthcare and related fields. Fascinating. According to this author, who chairs the digital health group on LinkedIn, genomic technology...

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