The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Stigma?

Check out this interesting article. At first blush, it has a simple message, i.e., doctors should come to grips with the “stigma” that they apply to certain patients, e.g. those with purported ADHD. They should recognize the stigmas they are employing, and get help...

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Medicine as A Hobby

Here is an interesting idea. If a doctor has enough passive income to take the financial pressure off of practicing medicine, he can be much happier in practice. And much less likely to burn out. All by treating the practice of medicine as a hobby to be pursued while...

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Why Fitness Trackers Don’t Work

In today’s blog post and a companion piece tomorrow, I will give you two reporters’ answers to this question. For today’s purposes, check this out. What you will read here is a report in EMR and HER that not surprisingly comes at answering this question rather directly...

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