The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

MM Vs. AM

February 14, 2019

Huh?  Check this out.  What you will see is a blog post, penned by an Endocrinologist, arguing that Mainstream Medicine needs to do a better job in dealing with Alternative Medicine. Translated, this means that when a mainstream physician writes an article or otherwise communicates to patients, simply sharing correct information is not enough. Rather, especially in treatment areas like hypothyroidism, MD’s need to put down the myths that AM practitioners are spreading, one of the most dangerous of which is that MM’s don’t know anything about the treatment area. Importantly, in the era of the Internet and social media, AM’s are outshouting MM’s, having mastered concepts like key word optimization. This blogging physician notes that it is the unusual patient who will consult more than five matches from a Google search. AND. If those first five matches are penned by AM’s, which they often are, myths will heavily outweigh truth in the patient’s mind.

Bottom Line. We have talked about this before. Patients are gullible, and readily fall for some of the quick fixes and false hopes that AM’s hold out in the electronic media. I think this blogger is right. Somebody, certainly including the MM’s, has to take a more aggressive posture against such nonsense!  

Our Newsletter

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

MM Vs. AM

February 14, 2019

Huh?  Check this out.  What you will see is a blog post, penned by an Endocrinologist, arguing that Mainstream Medicine needs to do a better job in

Here Is Our Old Friend Dr. Pamela Wible Again

February 7, 2019

Only this time she is not writing about physician burnout and suicide, which we have frequently seen her do in the past and on which

Ah, Productivity!!!

February 6, 2019

Check this out. What you will see is a fascinating article from the association of hospitalists. In it, you will see the author wrestle with why

Your Smart Phone Dermatologist

February 5, 2019

Check this out. What you will see is the review of an app that helps the user to diagnose and keep track of moles that

A Picture of Strength

January 31, 2019

In this article, you will see Dr. Andrea Eisenberg, the Ob/Gyn pictured above, describe the first time she attended a patient’s funeral. Read the story.

Doctors And “Gun Sense”

January 30, 2019

Check this out. What you will see is a really strange debate that has been going on for some time now. The question? What is

Physicians as Entrepreneurs

January 29, 2019

Check this out. What you will see is a piece by a physician who, with a colleague, set up a “direct pay” primary care practice.

Social Media - Friend Or Foe Of Science???

January 24, 2019

Easy one. Foe. Check this out. You will see that in a recent JAMA report, the AMA called for “protecting” the sanctity of medical science in

Medical Scribes Are A Band-Aid!!!

January 23, 2019

At least according to this physician’s perspective. I think this doc is on to something. In a world in which Alexa and Siri can readily

Telemedicine Is Screwing Up Primary Care

January 22, 2019

Check this out.  What you will see is commentary on Telemedicine that is as damning as it gets. The problem of telemedicine doctors writing unnecessary

What To Do When Bad Press Tanks Your Stock

January 17, 2019

Check this out. What you will see is an article that describes what JNJ is doing to counter the influence of a recent expose’ that

The Essential Nature Of Habit

January 16, 2019

Check this out.  What you will see is the summary of a presentation given a few weeks ago by habit expert Nir Eyal. The point

A Drug Company Just Sent This Guy A Big Check!!!

January 15, 2019

Check this out.  What you will see is a Time Magazine story that reports on techniques that pharmaceutical companies use to “hook people on their

Medicalization And Demedicalization In U.S. Healthcare

January 10, 2019

HUH? Check this out. What you will see is a brief but poignant point being made by our old friend, The Country Doctor. Here, he points

Emotional Context

January 9, 2019

Check this out. What you will see is the story of a doctor who gets a surprise. A patient who he actually hates seeing in

JNJ CEO Sees Big Opportunities For His Company In Working With Amazon

January 8, 2019

Check this out. What you will see is an interview with Johnson & Johnson’s CEO Alex Gorsky. Gorsky sees a number of different ways in

No Laughing Matter!!!

January 3, 2019

Check this out. What you will see is a summary of the transcript of a physician/patient dialogue during the course of one oncology office visit.

The Inmates Now Are Running The Asylum

January 2, 2019

Check this out.  What you will see are the stories of several patients who have psychiatric advanced directives (PAD’s). Yup, they are what they sound

Three Secret Rules Of Innovation

December 20, 2018

  Check this out.  What you will see is a pithy MM&M article on three rules of innovation. They are all good, but I am

What Dr. Rosalind Kaplan Has Learned In Urgent Care

December 19, 2018

Check this out. What you will see are the initial impressions of a traditional Internist who, apparently out of dissatisfaction with the traditional Internal Medicine

The Dangers Of “Patient Satisfaction”

December 18, 2018

No, I am not saying that having satisfied patients is dangerous. That’s silly. Or is it? Check this out. Last week, we talked about the

When Is Cheaper Not???

December 13, 2018

Check this out. Yup. EpiPen pricing again. We haven’t talked about this inflammatory issue in quite some time. But here we go again. Strange back

The Osteopathic Oath

December 12, 2018

Check this out. What you will see is a riff by an osteopathic PCP on the difference between the osteopathic oath that she took and

Visits To Primary Care Physicians Are On The Decline

December 11, 2018

Check this out. What you will see is a report indicating that office visits to PCP’s have dropped significantly over the last several years. So,

Insurance Denial

December 6, 2018

A week or so ago we talked about the “joys” of insurance companies requiring “preauthorization” for the use of medications. At the proverbial Bottom Line,

Risky Signatures

December 5, 2018

Check this out. What you will see is an unfortunate farce, one of many in U.S. healthcare in 2018. More specifically , you will see

Paying Attention To Patient Modesty

December 4, 2018

Interesting. In the years I have been writing this blog, I don’t believe that I have typed in the word “modesty” even once. BUT. Check

Death By Prior Authorization

November 29, 2018

Huh? Check this out. What you will see is a very disturbing blog post. In it, you will see reportage of a case in which a

Rating The Ratings

November 28, 2018

Check this out.  What you will see is a doctor who is clearly and understandably disenchanted by the extent to which everything in healthcare is

Health Insurance Is Not Enough If You Are “Really Sick”

November 27, 2018

Check this out. What you will see is a NYT story reporting the findings of a survey that investigated the experiences of almost 1,500 people

Flirting With Functional Medicine

November 21, 2018

Check this out. What you will see is a riff by our old friend The Country Doctor, pictured above, on the topic of functional medicine.

Potus Vs. Amazon

November 20, 2018

Check this out. What you will see is the musings of a physician who is pondering what will happen with the troika that Amazon/Berkshire Hathaway/J.P.

Why Do Doctors Hate Their Computers?

November 15, 2018

Check this out. What you will see is not the quick blog post that I usually send you to for a quick burst of profundity.

Human Inconvenience

November 14, 2018

Check this out. What you will see is a brief and insightful post about how little tolerance people have for inconvenience. When it comes to

How To Avoid Being A “Robot Doctor”

November 13, 2018

Check this out. What you will see is the story of a first-year medical student who desperately wants to avoid becoming a “robot doctor.” She

Ah, Maria Yang

November 8, 2018

We have forwarded you to her posts before. Here we go again. Maria has an uncanny ability to share with us the nuts and bolts

Sex, Gender, Discrimination And A “Public Health Crisis”

November 7, 2018

Check this out. I have read this piece several times, and must admit that with each reading, I become increasingly confused. I know I have

Burnout And Finances

November 6, 2018

Check this out.  What you will see is an interesting post from a blogging physician whose page carries a message of “Wealth and Wellness.” He

Back To The Future

November 1, 2018

I present for your consideration a very interesting, make that sort of shocking, blog post. Here, you will see a physician very understandably and vociferously

The Risks That Come With Assembly Line Medicine

October 31, 2018

Check this out. Very reasonably, this blog questions whether medical practices should operate at the same speed as delicatessens do, grinding out patients/sandwiches as quickly

THE FIVE THINGS DOCTORS FEAR THE MOST

October 30, 2018

Check this out. What you will see is an insightful discussion of the five most prominent fears that bedevil doctors. They include: Peniaphobia: The fear

THE "COMMON SENSE FAMILY DOCTOR” COMMENTS ON EVIDENCE BASED MEDICINE

October 25, 2018

Check this out. What you will see are some interesting observations on EBM by a family physician who is also a professor who teaches public

SEVEN OUT OF TEN DOCTORS . . .

October 24, 2018

. . . wouldn’t recommend that their kids become doctors! Check this out. What you will learn is that in a national survey of over

The Disruptive Physician

October 23, 2018

Check this out. You will suddenly find yourself immersed in a site dedicated to making sure that doctors in training don’t have to put up

Helping Doctors To Balance Their Lives

October 18, 2018

Check this out. What you will see is a site, hosted by a female physician, dedicated to helping other lady doc’s to strike a suitable

Is It Doctor, Or Is It “Julia?” What’s In A Name???

October 17, 2018

Check this out. What you will see is an article that at first glance seems to be sort of vapid. Female physicians tend to be

A Cardiologist Comments On The New Apple Watch

October 16, 2018

And he comments with some skepticism. Of course, he is the “Skeptical Cardiologist.” Check this out. What you will see is a physician wrestling with

The Pharmacist Is A Whore

October 11, 2018

When I got into this business a gazillion years ago, we used to do studies with pharmacists rather regularly. BUT. I haven’t really even thought

Doctors Do Podcasts

October 10, 2018

I don’t want you to spend a lot of time on this. Just give “DOCS OUTSIDE THE BOX" a quick scan and listen. Why?  Here is a

THIS COUNTRY DOCTOR IS A WISE DOCTOR INDEED!!!

October 9, 2018

He may be a country doctor, but he makes a lot of very good points in his posts. And this an especially good one. In

Page 1 of 36