The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Drinking Problem???

I’m no expert. However, I feel confident in my guess that the woman pictured above probably does have a drinking problem! BUT. As this article notes, drinking problems cover a wide spectrum of severity. But that is not the point of the article. Nope. Rather the article...

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Infographics Strike Again Medical Devices

I posted a few days ago about the sad state of the way in which the FDA deals with medical devices. Today, I saw another pickup on the same NYT article that I cited. The new blog piece, however, was adorned with the infographic pictured above. Bottom Line. As usual,...

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How Your Hip Replacement Can Kill You

Check out this NYT article. I don’t have too much to say about this piece. It  kind of speaks for itself. A couple of points sum up the message of the piece. First, the article points out that approximately 1 in 10 Americans have had at least one medical device...

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DTC OC’s?

What should be done in the U.S. with oral contraceptives?  Here is an article that argues that oral contraceptives should be made available over-the-counter. This simple thought carries with it many consequences. Like. The flap that has raged over recent years...

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