The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

What’s In A Name?

Check this out.  Here you will see Jay Wong, the medical student pictured above, doing an interesting riff on the impact of attaching a geographic appellation to the name of a disease. Like Spanish Flu or Chinese Virus. Or even Lyme Disease.  In...

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Healthcare Waste

Check this out. What you will see is a description of three areas in which hospital innovation has been accelerated by COVID-19. These include “Alignment of Incentives.” With the pandemic putting significant strains on the finances of many hospitals, the...

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