The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Death By Charting

Check this out. What you will see is an unfortunate visual. The visual of a parent/physician, seven days before Christmas, trapped in front of the computer, pecking away. So what? So, lots? Patients are feeling unattended to as their doctor must prioritize paperwork...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Assembly Line Triage???

Check this out. What you will see is an interesting presentation of one side of a story. It is a discussion of a triage process, now being established in ER waiting rooms, that has a practitioner ask a few standardized questions and perhaps have some lab tests ordered...

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Hurricanes and Hospitals

Living a quarter mile from the beach, at sea level, on Hilton Head Island, SC, you can trust me when I tell you that I take hurricanes seriously. You see, my wife lied to me.  She told me before we moved here that because HHI is “tucked in,” it never gets hit by...

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Vaping Irony

Check this out. What you will see is the work of a medical writer asking a good question. Why, a full 50 years after cigarette advertising was banned on TV, are we still seeing advertisements for Juul being televised?   I get it. It takes regulatory bodies a while...

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Google Says, “No Stem Cell Ads!!!”

I must confess I have been wondering about ads for “Stem Cell Clinics.” Every day in the newspaper servicing Hilton Head Island, the same clinic has been running an advertisement. Full page, full color. Including pictures of the practitioners who work there. Two...

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Boot Camp MD???

Check this out.  I am not even sure how to describe what you are going to see here, so I will just leave it up to you to figure it out. Watch the video, read the course description, and decide for yourself.   People, I have shown you this kind of thing before. Physicians...

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Death By Patient Satisfaction

Check this out. What you will see is a great, tongue in cheek piece by an ER doctor who is obviously “up to here” with “customer satisfaction” applied to U.S. healthcare. The strategy of business optimization through “CSAT,” as she points out, was readily grasped...

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Vape Out

Who couldn’t see this one coming? Suddenly (?) vaping is being uncovered as a significant health risk. Check this out. As physicians on the national news are describing the situation, what we are facing in many vapors, now increasingly known as “patients,” is that...

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