The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Friend Or Foe???

Check this out. What you will see is an interesting story about a drug anti-addiction advocate who showed up as Minnesota lawmakers prepared to push a bill that would charge a tax on opioid sales. While purportedly there to offer her group’s resources, and also purportedly...

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Disruptive!!!

Okay, I underestimated. For a couple of years now, I have been suggesting, somewhat tongue in cheek, that we should get Amazon to fix what is wrong with the government’s healthcare plans. In more recent months, we have been watching Amazon apply for pharmacy licenses...

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Siri and Alexa Do Health Care

As I sit and write this post, my wife is telling Alexa several things she needs to be added to her shopping list in anticipation of our Super Bowl party. Alexa acknowledges and complies with the request. Check this out. What you will see is the “promise of smart...

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C’mon Down and Shoot Up

A photo taken in April 2017 shows discarded needles at a heroin encampment in the Kensington neighborhood of Philadelphia. PHOTO: DOMINICK REUTER/AGENCE FRANCE-PRESSE/GETTY IMAGES   Check this out. What you will see is a report that my old hometown of Philadelphia,...

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Results More Important Than Brands???

  • DTC
Take a look at this. Then scratch your head like I did. Why? Lots of reasons. Like the apparent amazement at the finding that product results are more important than “brand.” I would have guessed that for pharmaceutical products, results are a part of the brand image,...

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