The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

UBER TO THE DOCTOR’S OFFICE

Check this out. In an effort to gain greater participation in the healthcare space, as well as to gain exposure to potential customers not currently using their service, Uber is now offering patients “free” rides to their health care providers. Usually Uber passengers...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Paging Dr. Apple

A few weeks it was Amazon. Now it is Apple that is getting into the business of setting up clinics and wellness programs for its CA employees. Watch this brief video. Tim Cook, Apple CEO, says that he looks forward to Apple making a “major contribution” to the healthcare...

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CAUGHT YOU!!!

Check this out. What you will see is a new health-related app. Yes folks, another new app! This one pairs with your smart watch to detect hand-to-mouth gestures. Put another way, it can detect when you take a drag of a cigarette. And provide you with feedback about...

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SOCIAL MEDIA AND A DUTY TO WARN

Check this out.  What you will see is the story of what happens when the TV personality, pictured above, posted an ultrasound of her pregnancy on social media. A physician who viewed the ultrasound noticed an anomaly, and “commented” with a “diagnosis.” This raises...

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This Woman Is Astounding!!!

Check this out. Every year, Dr. Pamela Wible gives a $10,000 scholarship to help a deserving young female physician establish a practice. You see, Pamela is not just interested in physician suicide. Nope. She is also interested in the converse, i.e., helping physicians...

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Clinician Prejudice

Check this out. What you will see is the report of a study of 10,000 clinicians in 40 countries. The major finding? About one out of five, 20%, of those responding indicated that they are “uncomfortable” in treating members of the LGBTQ community. They look at them...

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WHO’S THAT GUY???

Sort of an interesting character, actually. A surgical resident who is working to increase the amount of “creativity” there is in medical schools and medicine. He even has a series on “Why your doctor should daydream.” Check it out. Bottom Line. Fascinating. Creativity...

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