The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Simple Truths

In my ongoing search for bloggable material related to healthcare “mindsets,” I often come across simple truths mouthed by unusual sources. Here is one of those. The gentleman pictured above, Ayden Jacob, deals in “The Future of Medicine Through Bioengineering.”...

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Oh Goody! The FDA Has A New Mobile Drug App

Check this out. What you will learn is that in its apparently unending battle to provide “the public” with drug information they won’t know how to use, the FDA has announced the introduction of a new app that will let people tap into information about all of the...

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A Birth Control Pill For Men

Anyone who has been around in the drug business as long as I have has seen this idea come and go a number of times before. The reason for that has traditionally been offered for previous false starts is that it is a lot more difficult to interfere with the production...

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More Medical Robots

A few days ago, we talked about a robot that draws blood. While this might be a helpful piece of technology, it is not likely to be a life saver. But check this out. While CPR is challenging even under controlled circumstances, this video demonstrates rather conclusively...

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An App For Addicts

Check this out. What you will see is the latest addition to the over 300,000 medical and health care related apps that have already been developed. What this app, interestingly enough called “Reset,” claims to do is to provide “lessons” to patients addicted to substances...

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And Here We Go Again!!!

It seems like every year or so, I write another post on upcoming FDA studies that seem a little silly.  Sometimes more than a little silly, actually. This year is no exception. Check this one out! What you will see is an announcement of the usual studies aimed...

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