The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Burnout And Finances

Check this out.  What you will see is an interesting post from a blogging physician whose page carries a message of “Wealth and Wellness.” He believes that physicians errantly start to spend large amounts of money on houses, cars, boats, etc. in an effort to...

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Back To The Future

I present for your consideration a very interesting, make that sort of shocking, blog post. Here, you will see a physician very understandably and vociferously complaining about two related thorns in her side, i.e., Prior Authorization requirements by insurance...

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