The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Paying Attention To Patient Modesty

Interesting. In the years I have been writing this blog, I don’t believe that I have typed in the word “modesty” even once. BUT. Check this out. What you will see is the home page of an organization (?) dedicated to patient modesty. Spend some time hitting the various...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Death By Prior Authorization

Huh? Check this out. What you will see is a very disturbing blog post. In it, you will see reportage of a case in which a patient died due to an insurance company’s inability/unwillingness to authorize a life-saving anti-seizure medication on a timely basis....

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Potus Vs. Amazon

Check this out. What you will see is the musings of a physician who is pondering what will happen with the troika that Amazon/Berkshire Hathaway/J.P. Morgan have assembled to “fix” healthcare. On one hand, she is excited that a disruptive commercial force might...

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How To Avoid Being A “Robot Doctor”

Check this out. What you will see is the story of a first-year medical student who desperately wants to avoid becoming a “robot doctor.” She has seen doctors who have no compassion for their patients, and doesn’t have any interest in joining their ranks. Pictured...

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