The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Medicine Is NOT Mickey D’S

Check this out. What you will see is a blog that is, at the same time a little silly and very profound. In a nutshell, it points out some truisms in fast foods that do not work, at all, when applied to health care. Like, “bigger is better.” Works for Big Mac’s. Not...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Medicine Is NOT Mickey D’S

Check this out. What you will see is a blog that is, at the same time a little silly and very profound. In a nutshell, it points out some truisms in fast foods that do not work, at all, when applied to health care. Like, “bigger is better.” Works for Big Mac’s. Not...

Continue reading

Obesity And National Security???

This is one of those thing that, although I had never thought about it before, makes all the sense in the world when somebody points it out. Check this out. Obesity is virtually an epidemic across the U.S., but especially in the South. Guess what area of the country...

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Amazon For Clinicians?

Check this out. What you will see is a blogging physician’s summary of the activities that Doximity, now one of his sponsors, has developed for participating clinicians. Of which there are more than 1,000,000!!! Noting that the blogger is an advisor to Doximity,...

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Hispanic Oral Health-Or Not!!!

Check this out. What you will find is that over half of Hispanics in the U.S. report significant quality of life problems resulting from oral health issues. 57% is an important and daunting number. But it is not a final answer. Next steps in this ongoing research...

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