The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

No Laughing Matter!!!

Check this out. What you will see is a summary of the transcript of a physician/patient dialogue during the course of one oncology office visit. In it, you will see the doctor and the patient banter back and forth about the goofy costs of medications, and how the...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Three Secret Rules Of Innovation

  Check this out.  What you will see is a pithy MM&M article on three rules of innovation. They are all good, but I am especially in love with Rule #3. You see, I am not smart enough to be really innovative on my own. SO. I have built my career by taking...

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Insurance Denial

A week or so ago we talked about the “joys” of insurance companies requiring “preauthorization” for the use of medications. At the proverbial Bottom Line, we pondered the impact that delays and other short circuits could have on the quality of the medical care delivered. Here...

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Risky Signatures

Check this out. What you will see is an unfortunate farce, one of many in U.S. healthcare in 2018. More specifically , you will see a blog post that points out the risk of physicians blindly “signing off” on charts of care provided to patients by PA’s and NP’s....

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