The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Physician Well-Being

  Go roam around this doctor’s site. What you will see is the story of a physician who has dedicated herself to physician “well-being.” To avoiding and remediating burnout. To orienting physicians toward being leaders. Using the 5-step process shown above. Bottom...

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First Do No Harm???

Take a quick look at this. What you will see is the controversial story of J. Marion Sims, the “father of gynecology.” And you will also see the story of a surgeon that experimented on slave women. And you will learn that they are the same guy! Ponder the multiple...

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