The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Hamburgers And Opiods

Check this out. What you will see are the results of a study that clearly indicate a relationship between the amount of largesse that physicians receive from the manufacturers of opioid products and the number of prescriptions that they write for such drugs. Mercifully,...

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Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

A Little Irony???

  Check this out.  What you will see are the results of a survey that demonstrate a point we have made time and again, i.e., physician burnout is a major problem and likely to get worse. Physicians believe that about their colleagues, and about nurses as...

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Patient Compliance???

We have all heard, and marveled at, stories of “grapefruit sized” tumors being surgically excised from patients. But check this beauty out. What you will likely be amazed and horrified to read is the story of a woman, pictured above, who had a tumor of 132 pounds...

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The Pain Hustlers

I’m sorry!  The story I am sending you today sort of goes on forever. BUT. All of this verbiage is necessary to tell the full, multi-faceted story of how opioids are being marketed to prescription mills via unscrupulous tactics. Yes folks, once again these tactics...

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Another Physician Suicide!!!

Check this out. What you will see is the report of yet another suicide in the medical profession. A fourth year medical student was found last week hanging from a rope in the NYU residence shown above. I am not sure what to say about this that I haven’t said before....

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No Graphic, No URL, No Nuthin’

A Post on Nextdoor Hilton Head Island “I have been in touch with her office. They told me interviews are being conducted. I asked if I could keep my October date for the new doctor that they will hire and was told no as all of JF’s patients appointments have been...

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Some Got Away With It, Some Didn’t!

Check this out. What you will see is a classic gotcha. Seems that several years ago, a pharmaceutical company engaged in a rather iffy marketing tactic. They engaged at least one physician as a “paid speaker” at “med ed” events held in her office. Interestingly,...

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Amazon And Old People

Check this out. What you will see is an important story about Amazon, wanting to develop products specifically for our aging population, going right to the horses’ mouths. More specifically, some of the company’s top executives joined a bus tour that visited seniors,...

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