The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

Medical Scribes Are A Band-Aid!!!

At least according to this physician’s perspective. I think this doc is on to something. In a world in which Alexa and Siri can readily do your bidding, voice recognition software and appropriately designed EMR’s should make the money spent on scribes, and the intrusion...

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Telemedicine Is Screwing Up Primary Care

Check this out.  What you will see is commentary on Telemedicine that is as damning as it gets. The problem of telemedicine doctors writing unnecessary antibiotics to obtain higher patient satisfaction ratings has been covered here before. What has not been...

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The Essential Nature Of Habit

Check this out.  What you will see is the summary of a presentation given a few weeks ago by habit expert Nir Eyal. The point of the presentation is that as we get deeper into the future, a company that is not a “habit” is going to lose. Big time. Making your...

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Emotional Context

Check this out. What you will see is the story of a doctor who gets a surprise. A patient who he actually hates seeing in the office, thanks to her complaining and dour demeanor, was witnessed actually having a good time, a very good time, in a setting outside the...

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