The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

MM Vs. AM

Huh?  Check this out.  What you will see is a blog post, penned by an Endocrinologist, arguing that Mainstream Medicine needs to do a better job in dealing with Alternative Medicine. Translated, this means that when a mainstream physician...

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Ah, Productivity!!!

Check this out. What you will see is a fascinating article from the association of hospitalists. In it, you will see the author wrestle with why NP’s/PA’s working in the hospital setting tend to be significantly less productive than their physician colleagues....

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Your Smart Phone Dermatologist

Check this out. What you will see is the review of an app that helps the user to diagnose and keep track of moles that might be cancerous. Interesting stuff. I have two reactions. First, as the article rightfully comments, I am sure that there are a gazillion people...

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