The RBV Blog

The people, products, and ideas shaping healthcare today – by Dr. Richard Vanderveer, Chief Innovation Officer, ThinkGen

Richard Vanderveer, Ph.D.

Richard Vanderveer, Ph.D.

In addition to his blog, Dr. Vanderveer has written numerous articles on innovation in healthcare marketing and marketing research - not only to challenge new thinking, but also to provide specific and practical advice.

New Schedule for The RBV Blog

Big things are taking shape here at ThinkGen. Our development of Mindset MarketingSM is getting more and more interesting — and time consuming! When you add in travel scheduling, something has to give. This week the RBV Blog is moving to a 3-day per...

Continue reading

Facial Recognition In My Practice

Follow this fascinating journey by our friend The Country Doctor. Several years ago, he started to play the mind game of trying to discern whether a person had an endocrine disorder by observing the face. Attending a course on endocrine disorders will sometimes make...

Continue reading

I Think I Am Depressed

Those are the words that this physician spoke while sitting around a table with a group of her colleagues. She had been carrying those words around in her mouth for weeks, and finally just had to spit them out. The result? Her colleagues quickly chimed in with their...

Continue reading

Pseudoscience On Social Media

Check this out. Pseudoscience. Sort of the healthcare equivalent of “fake news.” According to this blogging physician’s observations, with which I wholeheartedly agree, most healthcare “information” available to consumers on social media is pseudoscience, posted...

Continue reading